Media Monitoring Services, Tools, & Software for PR Pros
Summary This post is a comprehensive guide to the top media monitoring tools used by PR...
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Media Monitoring Services, Tools, & Software for PR Pros
Summary This post is a comprehensive guide to the top media monitoring tools used by PR...
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How to Identify Topically Relevant News Media Outlets
You can’t just flip a coin and choose which media outlet you want to pitch. Well, you can,...
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Earned Media Value: Don’t Do It!
Summary This post critiques the use of Earned Media Value as a way to measure the impact of public...
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PR Analytics: Turning Data into Actionable Insights
If you want your PR game to rise above the rest, stop guessing and start measuring. Oh, and stop...
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Social Media Monitoring Tools: Strategic Guide for 2024
Summary This post is a strategic guide to social media monitoring tools for 2024. It compares...
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Cision Acquires Brandwatch: The Integration of Media Monitoring
March 2, 2021: You’ve heard the news. Cision acquired Brandwatch. Consolidation in the social...
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An Analysis of the Most Popular Topics on Clubhouse
Below is a network analysis of the most popular topics on Clubhouse. This type of data can help...
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From Metrics to Meaning: Actionable PR Coverage Reports & Analysis
Key Insights: PR Analysis 📈 🌐 Public Relations: The Architect of Perception. PR is crucial in...
Read More Five Ways to Turn Raw Numbers Into Actionable Data Insights
Summary This post explains how to move from simply reporting numbers to using data as a driver of...
Read More Why Multi-Channel PR Intelligence Crushes all Other Measurement
There are many reasons why multi-channel PR intelligence crushes all PR analytics, especially...
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An Analysis of Artificial Intelligence & Blockchain Media Coverage
Researching coverage about specific topics is essential to understanding which media outlets drive...
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