Buyers Journey Archives - Michael Brito

[VIDEO] What is Omnichannel Marketing & Why is it a 2022 Trend?

Omnichannel marketing is not just a trend but critical because it’s the only way to reach audiences online and offline.

[VIDEO] Simplifying the Shopper Journey for Audiences on Social Media

Brands need rethink the shopper journey and provide unique experiences that will drive the path to purchase for social media audiences.

[VIDEO] What is Content Analysis & How Does it Drive Brand Strategy?

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

What You Need to Know About the B2B Buyer’s Journey

The B2B buyer journey is complex, unpredictable and dynamic. The only way to reach the buyer with content is by using audience insights.

[VIDEO] How to Build a B2B Content Marketing Strategy That Resonates

In this video, I talk about using data & analytics to inform a B2B content strategy that breaks through the clutter and reaches audiences.

Audience Analysis: The Essential Guide for Marketers in 2022

Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.

The Ultimate Guide to Building a B2B Influencer Marketing Strategy

Building a B2B Influencer marketing strategy is a process that enables marketers to reach untapped, new audiences using 3rd party voices.

How to Create a B2B Sales Funnel Using Data Analytics

The B2B sales funnel is unpredictable so it’s important to map your content marketing to the buyer’s journey across all media channels.

B2B Influencer Marketing Stats & Case Studies

Get all the research, insights and B2B influencer marketing stats you need to create a well-informed, data-driven programs and campaigns.

Michael Brito © 2022 - All Rights Reserved

Site By Weaving Influence