Buyers Journey Archives - Michael Brito

How to Create an Omnichannel Marketing Strategy for Your Business

Omnichannel marketing is not just a trend but critical because it’s the only way to reach audiences online and offline.

The Importance of Understanding Your Customer’s Shopper Journey

Learn more about the consumer shopper journey and how the metaverse shopping experience has changed the retail and shopping industry.

What is Content Analysis & How Does it Drive Brand Strategy?

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

What You Need to Know About the B2B Buyer’s Journey

The B2B buyer journey is complex, unpredictable and dynamic. The only way to reach the buyer with content is by using audience insights.

Using Data-Driven Insights to Create a B2B Content Marketing Strategy

Enterprise companies must use data-driven insights to inform a B2B content marketing strategy that reaches target buyers and audiences.

Audience Analysis: The Essential Guide for Marketers in 2022

Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.

B2B Influencer Marketing Strategy: The Ultimate Guide for Success

Building a B2B Influencer marketing strategy is a process that enables marketers to reach untapped, new audiences using 3rd party voices.

How to Create a B2B Sales Funnel That Delivers Business Impact

The B2B sales funnel is unpredictable so it’s important to map your content marketing to the buyer’s journey across all media channels.

Consumer & B2B Influencer Marketing Case Studies and Stats

By researching influencer marketing case studies, you can leverage the best practices used by other brands to tailor your future programs.

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