Michael Brito

  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact
  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
  • View All
  • Influencer Marketing
  • Content
  • Data
  • Employee Advocacy
How to Create an Omnichannel Marketing Strategy for Your Business
Video

Omnichannel marketing is not just a trend but critical because it’s the only way to reach audiences online and offline.

09th Nov 2021
The Importance of Understanding Your Customer’s Shopper Journey
Video

Learn more about the consumer shopper journey and how the metaverse shopping experience has changed the retail and shopping industry.

What is Content Analysis & How Does it Drive Brand Strategy?
Video

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

24th Aug 2020
What You Need to Know About the B2B Buyer’s Journey
Video

The B2B buyer journey is complex, unpredictable and dynamic. The only way to reach the buyer with content is by using audience insights.

23rd Mar 2020
Using Data-Driven Insights to Create a B2B Content Marketing Strategy
Video

Enterprise companies must use data-driven insights to inform a B2B content marketing strategy that reaches target buyers and audiences.

22nd Mar 2020
Audience Analysis: The Essential Guide for Marketers in 2022

Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.

11th Jan 2020
The Ultimate Guide to Building a B2B Influencer Marketing Strategy

Building a B2B Influencer marketing strategy is a process that enables marketers to reach untapped, new audiences using 3rd party voices.

10th Jan 2020
How to Create a B2B Sales Funnel That Delivers Business Impact
Article

The B2B sales funnel is unpredictable so it’s important to map your content marketing to the buyer’s journey across all media channels.

14th Dec 2019
Consumer & B2B Influencer Marketing Case Studies and Stats
Report

By researching influencer marketing case studies, you can leverage the best practices used by other brands to tailor your future programs.

16th Jul 2018

Connect With Me

Privacy Policy

+1 (888) 555-8383
Michael Brito © 2022 - All Rights Reserved
Site By Weaving Influence