Brandwatch Archives - Michael Brito

[VIDEO] Social Analysis: The Marriage with Primary Research

When social media analysis is combined with primary research, the data is more insightful and actionable for marketing and public relations.

[VIDEO] How to Activate Influencer Programs Across all Media

How to activate influencer marketing across all media channels including paid media, earned media, shared media and owned media channels.

[VIDEO] What is Social Intelligence & Why Does it Matter?

Defining what is social intelligence is key to understand the conversations and trends of specific audiences, markets and media trends.

Social Analytics: Insights that Can Make You Famous

Social analytics is critical to build and maintain brand relevance globally and in every market and especially against competitors.

CASB Gartner Magic Quadrant: The Untold Story of The Data

The data behind which vendors from the CASB Gartner Magic Quadrant 2018 report are owning the narrative in the digital ecosystem.

Is Reddit Social Media? How do I Add to My Marketing Plan?

Is Reddit social media marketing? Yes. Be smart. Check your ego. Provide value. Use data to understand the conversational white space.

Brandwatch Sentiment Analysis: Measuring the Hype of LeBron James

So what’s all the social media hype with LeBron James to the Lakers? This Brandwatch sentiment analysis tells the full story of the data.

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