Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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How to Activate Influencer Programs Across all Digital Media Channels
Video

How to activate influencer marketing across all media channels including paid media, earned media, shared media and owned media channels.

04th Feb 2020
CASB Gartner Magic Quadrant: The Untold Story of The Data
Article

The data behind which vendors from the CASB Gartner Magic Quadrant 2018 report are owning the narrative in the digital ecosystem.

02nd Mar 2019
Here’s Why Reddit Social Listening is Critical: Purchase Intent

Reddit social listening can provide marketers with actionable data to understand the white space and purchase intent of their customers.

14th Sep 2018
Brandwatch Sentiment Analysis: Measuring the Hype of LeBron James
Report

So what’s all the social media hype with LeBron James to the Lakers? This Brandwatch sentiment analysis tells the full story of the data.

02nd Jul 2018

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