Brand Storytelling Archives - Michael Brito

Data-Driven Marketing Strategy: Use Data to Tell Better Brand Stories

Data driven marketing is using data of all forms – web, social, audience or primary to inform content and other brand storytelling programs.

Content Operations: This is Vital to Your Digital Marketing Strategy

Digital content operations isn’t the most exciting part of managing content marketing for a brand but it’s probably the most important.

Social Audio Storytelling: The Power of “Spoken Word” Content

Social audio storytelling is the art of using the spoken word content to tell stories and captivate audiences though podcasts and audio apps.

Agile Content Marketing: How to Create & Deliver Content With Precision

Agile content marketing is the practice of publishing real-time content, relevant to a specific audience and aligned to the brand narrative.

Content Analytics & Optimization: How to Improve Your Storytelling

Branded content analytics & optimization is critical to ensure that you are telling the right stories to your customers & potential audience.

Building a B2B Brand Strategy: Becoming a Real-time Media Publisher

A successful B2B brand strategy requires the evolution into a media company powered through process, people and platforms (technology).

A Beginner’s Guide to Brand Storytelling With Examples & Frameworks

Great brand storytelling examples can include passionate employees who understand the brand, culture, leadership and product.

What is Data Driven Storytelling & How Does it Define Brand Relevance?

Learn how to incorporate data driven storytelling by extracting actionable insights from social media audience data and media intelligence.

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