Brand Storytelling Archives

[VIDEO] Data Driven Marketing: Using Data to Inform Content Strategy

Video

Data driven marketing is using data of all forms – web, social, audience or primary to inform content and other brand storytelling programs.

23rd May 2021

[VIDEO] Digital Content Operations: Vital to Your Marketing Strategy

Video

Digital content operations isn’t the most exciting part of managing content marketing for a brand but it’s probably the most important.

20th May 2021

[VIDEO] How to Measure Content Marketing Performance

Video

In this video, I talk specifically on how to measure content marketing performance across paid, earned, shared and owned media channels.

19th May 2021

[VIDEO] Agile Content Creation: Breaking it Down in Real-time

Video

Agile content creation is a storytelling process that reaches audiences with the right content, at the right time and in the right channel.

17th May 2021

Social Audio Storytelling: The Power of “Spoken Word” Content

Article

Social audio storytelling is the art of using the spoken word content to tell stories and captivate audiences though podcasts and audio apps.

10th Mar 2021

[VIDEO] Clubhouse for Brands? Using Social Audio for Storytelling

Article

Using social audio or Clubhouse for brands is one of many channels to tell your story, build brand awareness and drive customer advocacy.

19th Feb 2021

[VIDEO] Agile Content Marketing Accelerates Brand Storytelling

Video

Agile content marketing is the practice of publishing real-time content, relevant to a specific audience and aligned to the brand narrative.

29th Jan 2021

[VIDEO] Digital Content Formats: How to Fuel Brand Storytelling

Video

Digital content formats are the lifeblood of brand storytelling across paid, earned, shared, and owned media channels.

15th Dec 2020

[VIDEO] A Beginner’s Guide to Brand Storytelling. It’s Easier Than You Think.

Video

The brand storytelling process involves writing a strong plot, a structure, the climax or “ah-ha” moment and the content form.

[VIDEO] Content Analytics is the New Data Economy

Video

Branded content analytics is about using audience intelligence and data insights to inform long-form owned media and channel content.

19th Sep 2020

Site By Weaving Influence

Michael Brito

Welcome to Brito Labs!

Data driven marketing is using data of all forms – web, social, audience or primary to inform content and other brand storytelling programs.

Digital content operations isn’t the most exciting part of managing content marketing for a brand but it’s probably the most important.

In this video, I talk specifically on how to measure content marketing performance across paid, earned, shared and owned media channels.

Agile content creation is a storytelling process that reaches audiences with the right content, at the right time and in the right channel.

Social audio storytelling is the art of using the spoken word content to tell stories and captivate audiences though podcasts and audio apps.

Using social audio or Clubhouse for brands is one of many channels to tell your story, build brand awareness and drive customer advocacy.

Agile content marketing is the practice of publishing real-time content, relevant to a specific audience and aligned to the brand narrative.

Digital content formats are the lifeblood of brand storytelling across paid, earned, shared, and owned media channels.

The brand storytelling process involves writing a strong plot, a structure, the climax or “ah-ha” moment and the content form.

Branded content analytics is about using audience intelligence and data insights to inform long-form owned media and channel content.

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