Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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[VIDEO] Tech Thought Leadership, Silicon Valley & Influencers
Video

In this video, I talk tech thought leadership with Silicon Valley Influencer Sarbjeet Johal and Tim Williams of Onlalytica.

12th Aug 2021
2021 Influencer Marketing Report By Onalytica
Report

This B2B Influencer Marketing Report is unique because the survey respondents were technology and B2B influencers.

24th Nov 2020
The Best Influencer Marketing Research Tool is Not $24 a/month
Video

Marketers will need a lot more than just a $24 a/mo subscription to an influencer marketing research tool to pull actionable data insights.

15th Sep 2020
B2B Technology Marketing Trends & Best Practices
Video

The top B2B technology marketing trends are grounded in digital transformation and using data to map the customer journey.

15th Jun 2020
Top Tech Influencers: 5 Critical Things You Need To Know
Video

There are five critical things to consider before working, collaborating and partnering with B2B tech influencers for your business.

26th May 2020
The B2B Influencer Lists We Love To Hate ♥️ ?
Article

This episode discusses influencer lists for B2B and consumer marketing, the motivation behind creating them and who is creating these B2B influencer lists.

26th Feb 2020
Top CyberSecurity Influencers: Here’s What my Experiment Revealed
Influencers

Here’s a quick analysis of security influencers compared to several lists by different influencer marketing software vendors.

28th Jul 2019
Consumer & B2B Influencer Marketing Case Studies and Stats
Report

By researching influencer marketing case studies, you can leverage the best practices used by other brands to tailor your future programs.

16th Jul 2018
B2B Marketing Strategies: It’s Time to Integrate Data Analytics
Article

Regardless of the industry, B2B data analytics must be the cornerstone of all of your B2B marketing strategies and tactics.

18th Jun 2018
Influencer Model – 1:9:90 Rule of Social & Influencer Segmentation
Article

The 1:9:90 influencer model is used to segment a specific market based on the top 1% influencers, 90% promoters, and 90% everyone else.

19th Mar 2018

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