Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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Building a Data-Driven Audience Persona is Critical

Building a data-driven audience persona is critical for brands and marketers to create marketing programs that break through the clutter.

24th Apr 2021
The Best Influencer Marketing Research Tool is Not $24 a/month
Video

Marketers will need a lot more than just a $24 a/mo subscription to an influencer marketing research tool to pull actionable data insights.

15th Sep 2020

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