Audience Insights Archives

SparkToro Review: My First Impression

Video

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

07th May 2022

Conversational Analytics: How to Contextualize Social Media Conversations

Video

Conversational analytics can be valuable for any brand looking to get deeper insights into their customers, prospects and audiences.

31st Jan 2021

Content Analytics & Optimization: How to Improve Your Storytelling

Video

Branded content analytics & optimization is critical to ensure that you are telling the right stories to your customers & potential audience.

19th Sep 2020

What is Content Analysis & How Does it Drive Brand Strategy?

Video

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

24th Aug 2020

How to Use Audience Segmentation for Digital Marketing Campaigns

Video

In this video, I talk about using audience segmentation to plan for marketing, advertising and communications campaigns and programs.

06th Jul 2020

Here’s Why You Should Prioritize Data-Driven Content Marketing in 2022

Video

Data-driven content marketing can make the difference between basic content that reaches no one to powerful stories relevant to your audience.

03rd Jul 2020

Building Your Brand Using a Multi-Segment Marketing Strategy

Video

A multi-segment marketing strategy must start with the foundation of audience analytics, data, and consumer insights

18th May 2020

Customer Attention is at a Premium. How Brands Can Break Through

Video

Acquiring customer attention is not an easy thing to do, especially in a world where every brand wants to reach the same customer as you do.

22nd Apr 2020

Share of Voice (SOV): A Common Metric for PR, Social Media & SEO

Video

Measuring share of voice is a basic way of tracking relevancy with traditional media, social media, and search engine optimization (SEO).

29th Mar 2020

What is Audience Relevance & Why Should Brands Know This?

Video

Audience relevance is built from data so that you can provide better content and stories that are relevant to your customers and prospects.

17th Feb 2020

Site By Weaving Influence

Michael Brito

Welcome to Brito Labs!

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

Conversational analytics can be valuable for any brand looking to get deeper insights into their customers, prospects and audiences.

Branded content analytics & optimization is critical to ensure that you are telling the right stories to your customers & potential audience.

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

In this video, I talk about using audience segmentation to plan for marketing, advertising and communications campaigns and programs.

Data-driven content marketing can make the difference between basic content that reaches no one to powerful stories relevant to your audience.

A multi-segment marketing strategy must start with the foundation of audience analytics, data, and consumer insights

Acquiring customer attention is not an easy thing to do, especially in a world where every brand wants to reach the same customer as you do.

Measuring share of voice is a basic way of tracking relevancy with traditional media, social media, and search engine optimization (SEO).

Audience relevance is built from data so that you can provide better content and stories that are relevant to your customers and prospects.

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