Audience Insights Archives

Building a Data-Driven Audience Persona is Critical

Building a data-driven audience persona is critical for brands and marketers to create marketing programs that break through the clutter.

24th Apr 2021

Audience Insights Tool: A Video Review of the SparkToro Platform

Video

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

01st Feb 2021

[VIDEO] Conversation Analysis: Audience Insights Using Social Media

Video

A social conversation analysis can uncover unique insights, characteristics, media consumption and trends among a targeted audience.

31st Jan 2021

[VIDEO] The Social Media Newsroom is The Future for Marketing

Video

Data-driven storytelling requires a very laser-focused process on real-time audience listening to power a social media newsroom.

20th Sep 2020

[VIDEO] Content Analytics is the New Data Economy

Video

Branded content analytics is about using audience intelligence and data insights to inform long-form owned media and channel content.

19th Sep 2020

Using Analytics to Understand Your Social Media Community

Article

It’s more important than ever to understand the interests, characteristics, behavior and conversation of a brand’s social media community.

24th Aug 2020

[VIDEO] What is Content Analysis & How Does it Drive Brand Strategy?

Video

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

[VIDEO] Social Media Storytelling Informed by Data & Insights

Video

Data insights can be used to inform social media storytelling for campaigns, programs and your day-to-day drumbeat of content.

23rd Jul 2020

[VIDEO] What is Audience Segmentation & How to Use it for Campaigns

Video

In this video, I talk about using audience segmentation to plan for marketing, advertising and communications campaigns and programs.

06th Jul 2020

[VIDEO] Data Driven Content Marketing is Critical to Reach Audiences

Video

Data driven content marketing can make the difference between basic content that reaches no one to powerful stories relevant to your audience.

03rd Jul 2020

Site By Weaving Influence

Michael Brito

Welcome to Brito Labs!

Building a data-driven audience persona is critical for brands and marketers to create marketing programs that break through the clutter.

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

A social conversation analysis can uncover unique insights, characteristics, media consumption and trends among a targeted audience.

Data-driven storytelling requires a very laser-focused process on real-time audience listening to power a social media newsroom.

Branded content analytics is about using audience intelligence and data insights to inform long-form owned media and channel content.

It’s more important than ever to understand the interests, characteristics, behavior and conversation of a brand’s social media community.

Content analysis is the practice of analyzing words and language in order to uncover patterns and eventually market white space.

Data insights can be used to inform social media storytelling for campaigns, programs and your day-to-day drumbeat of content.

In this video, I talk about using audience segmentation to plan for marketing, advertising and communications campaigns and programs.

Data driven content marketing can make the difference between basic content that reaches no one to powerful stories relevant to your audience.

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