I had the pleasure of presenting my thoughts on social data and brand relevance at the 2018 B2B Marketing Forum by MarketingProfs. Topics include:

• The shift from social listening to audience listening
• How to use data to find, segment and mine B2B audiences
• How to use data to find “real” influencers
• How PR folks can use data to make actionable decisions
• How audience data can inform paid social
• How audience data can inform brand journalism

Below are the slides and holler with questions.