Using Social Media Analytics To Win The War of Brand Relevance: MarketingProfs

Using Social Media Analytics To Win The War of Brand Relevance: MarketingProfs

By: Michael Brito

Category: Social Data & Analytics

I had the pleasure of presenting my thoughts on social data and brand relevance at the 2018 B2B Marketing Forum by MarketingProfs. Topics include:

  • The shift from social listening to audience listening
  • How to use data to find, segment and mine B2B audiences
  • How to use data to find “real” influencers
  • How PR folks can use data to make actionable decisions
  • How audience data can inform paid social
  • How audience data can inform brand journalism

Below are the slides and holler with questions. 

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