Social Media Influencer Analytics & Media Research

Social Media Influencer Analytics & Media Research

Social Media Influencer Analytics Are the building blocks of successful marketing programs and campaigns. Learn how to use this data here.

By: Michael Brito

Category: Social Data & Analytics

Here you’ll find real examples of how I use social media influencer analytics and media research to make informed, data-driven content, marketing and media relation’s programs. This type of social data is good for measuring earned media and overall campaign programming.


August 8, 2018: Content Collaboration Audience: An audience analysis of the media, influencers, analysts, and customers that are talking about the content collaboration platforms like Box, DropBox, OneDrive, Google Drive, Citrix Sharefile, and Syncplicity.

July 19, 2018: Data Series: An Analysis of the Top 50 Journalists Followed by CEOs: An analysis of the top 50 journalists followed by CEOs based on a report by Rational 360.

July 1, 2018: Measuring the Social Media Hype About LeBron James Joining the Lakers: A conversation analysis comparing the LeBron James announcement to join the Lakers to Kevin Durant’s announcement to join the Warriors in 2016.

June 27, 2018: Analyzing a Software Developer Audience: An audience listening analysis looking at software developers and their conversational patterns and media consumption habits.

June 18, 2018: Researching B2B Influencers: Blockchain & Cybersecurity social media influencer analytics looking at vertical/industry preferences, and also a review of their branded and unbranded conversation.

June 17, 2018: Blockchain & Artificial Intelligence Coverage Analysis: A review of the traditional media landscape and top media publishers covering Blockchain and Artificial Intelligence.

May 18, 2018: Audience Analysis of IT Decision Makers: A cursory review of the IT Decision-Maker audience, what media they read and consume, sharing patterns and what topics are top of mind.


I started to record videos to discuss many of these reports and the methodology of how to pull this type of data. For more data on Social media influencer analytics, I would suggest subscribing to my BritoNation YouTube channel.

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