The following is a post about influencer research and how data can be used for data-driven PR and social media programs. Digital Transformation is an industry buzzword used to describe the transformation of business, including the technologies needed to facilitate adoption, culture change, and leadership. Most technology and SaaS companies try and align themselves with the term. To get a better understanding of the market definition, read The State of Digital Transformation by Brian Solis (form fill required):

The best thing about influencer research is that you can use it to inform just about everything you do from a content marketing perspective. The idea is that if you can replicate or imitate what influencers are talking about, and supply the market with that type of contact, you will be that much more relevant to not just your customers but also influencers as well.

Here’s what’s you’ll find in the media research below (all data is from 2018):

• The best thing about influencer research is that you can use it to inform just about everything you do from a constant marketing perspective. The idea is that if you can replicate or imitate what influencers are talking about, and supply the market with that type of contact, you will be that much more relevant to not just your customers but also influencers as well.Top media writing about Digital Transformation
• Digital Transformation trending coverage for the year
• The most commonly used keywords and phrases used within the context of Digital Transformation

… and in the influencer research: 

• A subset of influencers driving the Digital Transformation discussion 
• The subtopics of Digital Transformation that resonate with influencers
• The top media publications referenced when discussing Digital Transformation