Gen Z and Sustainability: Navigating Values, Behaviors & Expectations
Gen Z places significant importance on sustainability, viewing it as a reflection of authenticity...
Category: Analytics & Measurement
Analytics & Measurement
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Gen Z and Sustainability: Navigating Values, Behaviors & Expectations
Gen Z places significant importance on sustainability, viewing it as a reflection of authenticity...
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2025 Marketing and PR Trends: It’s Time to Get Serious About Insights
Another “2025 marketing trends” article? Yeah, I hear you rolling your eyes. I’m not one for...
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Reddit Rolls Out Pro Analytics Tools for Brands
Reddit is stepping up its game. Last week, they launched Reddit Pro, a comprehensive analytics and...
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Gen Z’s Streaming Revolution: Embracing Ad-Supported Models
In the rapidly evolving digital streaming landscape, ad-supported platforms are emerging as...
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2024 Gen Z Trends, Research & Statistics: News Consumption and Insights
Below is a curated list of 2024 Gen Z trends, facts, stats, figures, and media consumption from...
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Defining a Generation: The Multifaceted Characteristics of Millennials
Key Takeaways Millennials, often misinterpreted in their early years, now stand at the forefront...
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A Strategic Blueprint for Measuring Customer Experience Analytics
What are Customer Experience Analytics? Customer experience analytics is the specialized process...
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Marketing to Gen Alpha: Insights for Beauty & Personal Care Brands
The Emergence of Generation Alpha In a recent unveiling that marks a significant shift in the...
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Winning The Attention Economy With Content Intelligence
The future of content is intelligent, and the time to adapt is now. The term “content...
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Media Monitoring Services, Tools, & Software for PR Pros
updated 6.5.2023 Click here to go straight to the top media monitoring tools (Technology platforms...
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Navigating the RFP Process: A Guide to Building a Marketing Tech Stack
Key Takeaways 📈 📊 A Fragmented Tech Stack Leads to Disjointed Customer Experiences. A fragmented...
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Embracing the Future for Paid Media & Advertising Trends
Key Insights: Advertising Trends 📈 📊 Video Ads Continue to Dominate the Digital Space. Video ads,...
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