How to Turn Market Intelligence Into Competitive Advantage
Most companies collect data. Few know what to do with it. Market intelligence isn’t just about...
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How to Turn Market Intelligence Into Competitive Advantage
Most companies collect data. Few know what to do with it. Market intelligence isn’t just about...
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How AI is Reshaping Market Research Methods
Market research has always been a key part of PR and marketing strategy. For decades, brands...
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Synthetic Data: The Future of Consumer Insights Without Real People
Market research has always depended on real people—focus groups, surveys, and some even use social...
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6 Ways to Integrate Brand Personas into Your Business
Key Takeaways Brand Personas Are Crucial for Customer Connection: Brand personas are essential for...
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An Audience Analysis of the Metaverse Community
If you work in marketing, you need to start paying attention to the metaverse community....
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How to Create a Buyer Persona: Practical Examples & Proven Techniques
Key Takeaways 🔥 Buyer Personas Enhance Customer Understanding: A buyer persona offers a snapshot...
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How to Align Your Brand Strategy to Unmet Customer Needs
Key Insights on Customer Needs 📈 🌐 Moving beyond data gathering is critical. Simply...
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Audience Segmentation: A Comprehensive Guide to Hitting the Right Targets
Not all audiences are created equal. Learn how to segment your audiences and create laser-focused...
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An Analysis of the Data Science Audience
A data scientist is a professional who uses mathematical and scientific methods to extract...
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Data Analysis of the Artificial Intelligence Audience
Below is a cursory audience analysis of the AI audience that are driving the online discussion...
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Audience Analysis: The Essential Guide for Marketers in 2023
Key Takeaways 📈 Today’s buyer journey is intricate. In 2023, the key to deciphering this...
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Social Media Audience Research & The Integration of Survey Data
Every marketing campaign needs to start with audience research. Then, it’s time to take out...
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