I lead the Global Analytics team at Zeno, a 40+ person team spread across time zones, supporting B2B, consumer, technology, and healthcare clients. Our work is about turning data into actionable insights that drive paid, earned, and owned media programs.
My team and I dig deep into audience data to uncover brand affinities, media preferences, and trending conversations. We provide earned media intelligence, helping clients understand which outlets have the most impact and what narratives shape the news cycle.
I’ve been recognized as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab, named to PRWeek’s Dashboard 25 Class of 2022, and listed as one of PRovoke Media’s Top 25 Digital PR Innovators.
I’ve been with Zeno for five years and am part of the Global Leadership team, working to push the boundaries of what’s possible with data and analytics.
My TeDX TALK
MY BOOKS
Smart Business, Social Business
Many brands look great on social media—active on Twitter, engaging on Facebook, pushing content through blogs and communities. But behind the scenes, internal chaos often undermines these efforts. Misaligned teams, poor collaboration, and lack of governance make social media execution messy and ineffective. This book provides a practical playbook for fixing internal dysfunction and evolving into a fully integrated social business.
The key to long-term success with social media isn’t just external engagement—it’s internal alignment. This book offers a step-by-step framework for overcoming cultural, process, and technology obstacles that prevent brands from becoming truly social businesses. From governance and training to workflow optimization and social CRM, it breaks down the strategies needed to build an infrastructure that connects internal teams with external customer engagement.
With case studies from companies like HP, Yahoo!, and Intel, this book delivers actionable insights for decision-makers looking to move beyond surface-level social media activity. The goal is clear: shift from being a brand that “does social” to one that is social—collaborative, dynamic, and strategically aligned at every level.
Your Brand, The Next Media Company
In a world flooded with content, grabbing consumer attention requires more than just marketing—it demands a media mindset. This book lays out a strategic roadmap for brands looking to break through the noise by creating content that’s not just relevant but essential.
Consumers are bombarded with messages every day, and traditional advertising isn’t enough to influence their decisions. To stay relevant, brands need to think and act like media companies, producing engaging, real-time content that speaks to their audience. This book provides a step-by-step framework for making that shift, from understanding social customer behavior to building internal content teams and creating a responsive content strategy.
Case studies from brands like Red Bull, Oreo, and Tesla showcase how smart content distribution, editorial governance, and paid, earned, and owned media integration can drive real results. The takeaway? Brands that embrace a media-driven approach will create stronger customer relationships, more effective marketing, and a lasting competitive edge.
Participation Marketing
Trust is one of the most valuable assets in business today, and one of the best ways to build it is through authentic, employee-driven storytelling. This book dives into the power of employee advocacy and how it can transform a brand’s reach, credibility, and connection with consumers.
Employees aren’t just workers—they’re trusted voices with personal networks that stretch far beyond traditional marketing channels. Encouraging them to participate in company initiatives and share their experiences amplifies a brand’s message in a way that feels real and relatable. This approach increases transparency, fosters a more human connection with audiences, and strengthens the brand from the inside out.
Employee advocacy isn’t just a nice-to-have; it’s a strategic advantage. Internally, it drives engagement, retention, and productivity. Externally, it extends reach, builds trust, and fuels meaningful consumer interactions. As social media continues to shape how brands communicate, unlocking the power of employee participation isn’t optional—it’s essential.
Awards & Recognition
I’m thankful to have been featured in Entrepreneur, Forbes, Adweek, Information Week, and other reputable media outlets, and being invited to speak at a TEDx event is still mind-blowing. You can watch it here on YouTube.
2022 was a big year for me.
- My industry peers recognized me as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab.
- I was named to PRWeek’s annual list of 25 of the most influential people in communications technology–Dashboard 25 Class of 2022.
- I was identified as one of the Top 25 Digital Innovators by PRovoke Media
