Michael Brito is the Global Head of Analytics for Zeno. He leads a 40+ analytics team spanning all time zones and supporting clients across B2B, Consumer, Technology, and Healthcare verticals.
Brito and the analytics team extract actionable insights to inform paid, earned, and owned media programs and campaigns. They help clients deep-dive into target audiences to uncover their brand affinities, media preferences, and trending conversations. They provide earned media intelligence and give clients unique insights into the most impactful media outlets and the narratives driving the news cycle.
He’s been recognized as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab, named to the Dashboard 25 Class of 2022 by PRWeek, and identified as one of the Top 25 Digital PR innovators by PRovoke Media.
Brito has been with Zeno for five years and is a part of the Global Leadership team.
Personal Brand Statement
I’m a dad first. Raised by a single mom. She deserves a medal for that alone. Despite everything that life threw her way, she remained steadfast. Never gave up. She was my rock. She taught me to love myself, live my dreams, learn from others, and laugh out loud.
We didn’t have much growing up, but I would have never known. I thought mac & cheese, peanut butter & jelly sandwiches, and Vienna sausage for dinner was normal for everyone. My mom made every day special, working two jobs and overtime to provide. Her actions taught me what it means to sacrifice. To be present. What it means to be a dad.
I was a latchkey kid. No male role models. No older siblings. No supervision. Just me, my friends, a bad attitude, and a repeat of very bad decisions.
That changed when I turned 18. I joined the Military.
I served for eight years and remain proud to have earned the title of Marine. I learned how to lead a team under stressful conditions. Believe in others. Trust my instincts. Own my mistakes, and hold myself accountable for each one. I have taken these leadership principles with me into business.
I’m a lifelong learner. I purposely hire people smarter than me. It makes me smarter. I believe in servant leadership, which means my job is to make those around me successful.
I’m a digital strategist. For years, I referred to customers as a target market. An audience segment. A click, conversion, and a page view. They were nothing more than just a KPI on a PowerPoint slide.
I have learned some valuable lessons over the years.
It’s to “give without expectation of receiving anything in return.” It’s my truth. My north star.
My philosophy has changed over the years, causing a pivot in my career path. My journey today is fueled by data. It drives me. I use data to understand people, their behavior, interests, affinities, and how they purchase products. I use it to inform how marketing programs and campaigns are planned, executed, and measured.
Data-driven marketing produces business results, increases customer lifetime value, and creates brand love. If you love your customers, they will love you back and tell others. Legendary brands know this.
Awards & Recognition
I’m thankful to have been featured in Entrepreneur, Forbes, Adweek, Information Week, and other reputable media outlets, and being invited to speak at a TEDx event is still mind-blowing. You can watch it here on YouTube.
2022 was a big year for me.
- My industry peers recognized me as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab.
- I was named to PRWeek’s annual list of 25 of the most influential people in communications technology–Dashboard 25 Class of 2022.
- I was identified as one of the Top 25 Digital Innovators by PRovoke Media