This is what an example influencer profile looks like. Note the audience mentions under neath her bio. This is based on an audience of HR executives and practitioners. The data shows that Michelle has been actively mentioned and referenced by this audience over 15K times.
I want to emphasize that working with influencers is not the Holy Grail of marketing. It’s one of many channels where brands can leverage third party voices to help tell brand stories. The key to brand storytelling is to surround sound target audiences with relevant, repetitive, and actionable content. Consumers and B2B audiences must engage with branded content 3-5 times before they buy your product or believe your message.
Here are a few influencer lists curated in case you’re interested.