Real Data: An Overview an IT Decision Makers Audience

Real Data: An Overview an IT Decision Makers Audience

An IT audience analysis of IT Decision Makers, ITDMs, engineers and developers to understand thier sharing habits, patterns and unique affinities.

By: Michael Brito

Category: Influencer Marketing

Below is a quick IT decision makers audience analysis. The IT audience is very unique. This data is a high level overview in order to understand their unique affinities, influencers, what topics they care about the most, and what media they reference while doing so. Hope you enjoy the post and subscribe to my Youtube channel to be the notified when new videos are added.

The below data represents research from 7000 self identified IT decision makers. It breaks down their geography, top interests, who influences them, and their top technology brand affinities. You’ll notice that this audience is very diverse with many of the members coming from North and South America, parts of Europe, the Middle East, Asia Pacific, and South Africa.

IT Decision Makers Audience

The below data is a conversation analysis of the IT decision-makers. It takes into consideration all content published including tweets, blogs, posts on LinkedIn as well as replies and retweet. The data is clustered into topics based on the volume of usage. The more a particular word is used, the larger the box will be. Below represents five topics that the IT decision makers are talking about which includes security, block chain, artificial intelligence, automation, and data and analytics.

The more a particular word is used, the larger the box will be. BceTime facetiITDM Audience

Learn more about the IT Decision Maker analysis and consist of the CIO/CTO, head of IT, engineers, developers, data scientists and network architects. Typically audience intelligence is a methodology that will deliver much strong media insights.

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