Social Media Intelligence: Understanding Audiences and Their Behavior

Social Media Intelligence: Understanding Audiences and Their Behavior

A curated list of social media intelligence reports that highlight various online and technology audiences in 2020.

By: Michael Brito

Category: Influencer Marketing

Below is a curated list of various audience research as a part of my social media intelligence class I am taking on Udemy. I am a firm believer that audience intelligence and analysis should be the foundation of all marketing and communications programs. Enjoy and please share if you find value. ?? Thank you.

Top 50 Journalists Followed by CEOs: Audience analytics that looks into the core drivers of what these 50 journalists are writing about and what’s top of mind for them over the last 12 months.


Software Developers: A deep dive audience analytics report of roughly 6K software developers, segmented by clustered sub-audiences and looking at their interests in artificial intelligence, blockchain, deep learning and more. The audience consisted of


Blockchain and Cybersecurity Influencers: An influencer analysis of the top 600+ B2B influencers. The influencer group consisted of traditional media, analysts, writers, authors, and columnists.


Content Collaboration Audience: An audience research project of the media, influencers, analysts, and customers that are talking about the content collaboration platforms like Box, DropBox, OneDrive, Google Drive, Citrix Sharefile, and Syncplicity.


Artificial Intelligence Audience: A cursory analysis of the various audience driving the audience intelligence conversation in 2020.


IT Audience Analysis: A quick analysis of the IT audience and IT persona, which included top media preferences, brand affinities, and conversational data.


Cloud Security Analysis: An analysis that dissects the audience driving the discussion about cloud security, which includes top media, relevant topics, top brand and influencers.


Digital Transformation Analysis: An analysis of the audience driving the discussion about digital transformation which includes identifying 4 unique segments, top media and top shared articles.


Future of Work Analysis: An analysis of the audience driving the discussion about the future of work and workplace transformation which includes top media, relevant topics, influencers and more.

Never Miss A Post

Join over 10,000 people who get fresh content delivered straight to their inboxes.

What People Are Saying