Gen Z is stressed. Social and environmental pressures weigh heavy, and they need an escape. That’s where fantasy steps in. It’s not just entertainment—it’s a break, a creative outlet, and a way to find a connection in a world that often feels overwhelming.
This shift in entertainment habits creates opportunities for brands willing to lean in. Those who mix imagination with authenticity can create campaigns that click. Think immersive storytelling, interactive experiences, and narratives that go beyond the surface. If you want to keep up, you have to understand what drives this generation’s love for fantasy.
This data is straight from the UCLA Gen Z study.
Fantasy Genre as Gen Z’s Preferred Escape
Fantasy isn’t just popular—it’s leading the pack. In 2024, 36.2% of Gen Z named it their favorite genre, a 56% jump from the previous year. They’re moving away from stories about real-world struggles. Only 13.9% prefer narratives focused on societal issues. They don’t want more reminders of stress. They want stories that inspire, uplift, and show resilience in a way that feels hopeful.
Gen Z also doesn’t care for wealth-driven storytelling. Just 7.2% are interested in narratives about the rich and famous. Instead, they connect with stories that feel real—ones that focus on meaning rather than materialism. Fantasy, with its endless possibilities and universal themes, resonates deeply, especially among LGBTQIA+ and neurodiverse teens. It offers inclusivity, representation, and a sense of belonging.
Final Analysis
Gen Z’s love for fantasy isn’t just about escapism. It’s about finding stories that inspire, entertain, and align with their values. They’re rejecting dull, overly realistic content in favor of narratives that bring emotion, creativity, and connection.
For brands, this shift is an open invitation to rethink storytelling. Creativity, hope, and inclusivity should drive campaigns. Gen Z craves content that gives them a moment of relief but still feels honest. If you can balance fantasy with authenticity, you’ll build stronger emotional connections and lasting impact.
