Gen Z doesn’t sugarcoat things. They’re upfront, direct, and clear about what they...

Gen Z isn’t waiting for media to catch up—they want in. They’re not just watching from the...

Streaming may be convenient, but it hasn’t replaced the magic of the movie theater for Gen...

Gen Z is stressed. Social and environmental pressures weigh heavy, and they need an escape....

Gen Z relies on social media for connection and creativity. It’s their digital playground, where...

For years, the media has treated wealth as the ultimate measure of success. Lavish lifestyles,...

Gen Z is often labeled as the digital generation, but the reality is more complicated....

Let’s be real for a minute. The streaming industry is having a bit of an identity crisis. For...

Brands claim to understand Gen Z. They speak the language, hop on the trends, and push social good...

Gen Alpha isn’t waiting for the future. They’re shaping it now, and the beauty...

Brands are obsessed with reaching Gen Z and Gen Alpha. But they need to look beyond surface-level...

The Teens & Screens 2024 study by the UCLA Center for Scholars & Storytellers examines how...