What is the Value of Earned Media?
Marketing is all about getting noticed. But how do you get there? That’s where earned and paid...
Category: Earned Media
Earned Media
Latest 
What is the Value of Earned Media?
Marketing is all about getting noticed. But how do you get there? That’s where earned and paid...
Read More
Earned Media Glossary: A Clear, No-Nonsense Guide
Earned media is publicity you can’t buy—at least not directly. It happens when a journalist covers...
Read More
Data-Informed PR Outreach: It’s Time to Stop Guessing
Public relations isn’t about casting a wide net and hoping for a bite. It’s a precision game,...
Read More
Media Monitoring Is Broken: Why PR Pros Are Wasting Time on Outdated Tools
Media monitoring is stuck in the past. The industry is bloated with tools that claim to offer deep...
Read More
A Strategic Guide to Burnett’s Crisis Management Model
PR crises don’t knock. They kick the door in, upend operations, and put reputations on the line....
Read More
Media Monitoring Services, Tools, & Software for PR Pros
updated 6.5.2023 Click here to go straight to the top media monitoring tools (Technology platforms...
Read More
Data-Driven Insights Can Turn Media Relations Into Action
Data-driven insights in media relations refer to the revelatory conclusions and actionable...
Read More
Strategic Media Outreach: A Guide to Building Relationships in Public Relations
Key Takeaways Core to PR Success: Build media relationships to earn trusted third-party coverage,...
Read More
How to Spot a Great PR Firm in 5 Minutes Flat
Key Insights 📈 Finding the right PR firm quickly comes down to just 5 key indicators. You can...
Read More
Crafting the Future: Advances in Corporate Communications Strategy
Key Takeaways 📈 🔥 Communications is the new corporate compass. Gone are the days when...
Read More
Public Relations Director: Role, Salary, and Other Considerations
Key Insights PR Directors play a pivotal leadership role in driving communications and narratives....
Read More
A Strategic View of the PESO Model: Public Relations Explained
Key Takeaways Earned media is changing. New technologies and platforms demand adaptable...
Read More
Recent Posts
Featured Brands
Our Authors
