Meltwater vs Cision: The Wrong Way to Think About PR Software

Meltwater vs Cision is the wrong way to think about PR media and measurement software. They each have their own strengths and weaknesses.

By: Michael Brito

Category: Analytics

Meltwater vs Cision is not an intelligent way of thinking about the media monitoring software industry. It’s like asking, “What’s better, a BMW or Lexus?” without any context or understanding of your car preferences or budget.

But before you do anything, please look at these 5 Questions to Ask PR Software Vendors before signing any contract with any software vendor.

It’s a different story if you’ve already done your research, read your analyst reports, and asked your colleagues and peers about their experiences with Cision, Meltwater, and other media platforms in the market. This should already be a part of your buying process anyway.

Just like cars, PR software applications also come in many shapes, sizes, and colors but in the form of features, functionality, scale, and cost. You’ll need to consider things like ease of use, user logins, data sources, a social media marketing dashboard, and language translation, to name a few. These factors can cause serious fluctuation in software costs.

I have a lot of experience using Cision, Meltwater, and other platforms available for PR professionals. Each has its strengths and weaknesses, so there is no correct answer here. The only solution is that it depends on what you need.

Cision vs Meltwater
About Meltwater:
Meltwater was founded in 2001 by Jørn Lyseggen. Their first product was a news clipping service that scanned 100,000 news sources to collect relevant keywords for its business customers. A few Meltwater competitors include Cision, Onclusive, Critical Mention, and Signal AI. Another Meltwater alternative is to use a platform like Brandwatch but mainly for text analysis of the headlines. Here’s a breakdown of all the Meltwater acquisitions over the last ten years.
About Cision:
Cision is a PR software company headquartered in Chicago, Illinois. They provide a wide range of software applications for marketing and public relations. Cision alternatives include Meltwater, Onclusive, Critical Mention, and Signal AI. Here’s a breakdown of all the Cision acquisitions over the last ten years.

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