Before you start researching a Brandwatch alternative, take a look at these 5 Questions to Ask Software Vendors before doing anything else.
The Brandwatch social listening platform was recently acquired by Cision in June 2021. This was a necessary move on their part as the convergence of social media and public relations continues. Prior to that acquisition Brandwatch had acquired one of the leaders in social media listening, Crimson Hexagon. It was a good move.
Today, the Brandwatch experience is combination of the legacy Brandwatch Consumer Research and some of the deep functionality of Crimson.
Here’s a look at a few Brandwatch competitors.
Brandwatch vs Talkwalker
According to the recent Forrester Wave report, Talkwalker is now leading the other brand monitoring tools from a functionality perspective and market presence. This tells me that they are investing in innovation and the development of their product and they also have a large customer base. Out of all of these social listening platforms, Talkwalker might be the best Brandwatch alternative.
Brandwatch vs Synthesio
According to the same Forrester report, Synthesio has a stronger strategy and they are equal to Brandwatch in terms of their current offering. What’s interesting about Synthesio is that they were acquired not too long ago Ipsos, a market research and consulting company that was founded over 20 years ago in Paris France. I can understand why their platform has a strong strategy with this much history and research acumen.
Brandwatch vs Sprinklr
Sprinklr started off as a social media management and publishing platform. Since then, they have acquired several companies over the last 15 years and have broadened their offering to include customer care, social listening and more.
Brandwatch vs Digimind
Digimind does not have the same name recognition or swagger of some of the other platforms, but they are one to watch. Digimind was also founded in France in 1999.
Brandwatch vs Sysomos
Sysomos is no longer in business. They started as a Canadian company and were off to a great start in the early days of social media. They had strong market presence and most PR agencies were using them to monitor conversations. They were acquired by Meltwater in 2018.
Brandwatch vs Radian6
Radian6 was also a Canadian company and one of the early pioneers in social listening. They were acquired by Salesforce in 2011 for $326 million and is now the engine behind Salesforce Social Studio.
I put together an overview of social media technology that may help as you navigate the space. I also started curating the top social media monitoring tools that you can use to explore other Brandwatch alternatives.
Whatever platform you decide to invest in, building a social listening program is an integral piece of B2B marketing strategies and tactics.
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