Below are the latest Reddit product updates and announcements. Updated: 9.22.2022
Reddit Releases Brands & Online Communities Report: Reddit just released a report called Find your people: The intersection of brands, belonging, and online communities. You will need your email address to download the content, but it’s well worth it. It’s filled with actionable Reddit case studies and data points that can help take your community marketing efforts to the next level.
Reddit Acquires Spiketrap: Advances Contextual Analysis: Reddit just acquired Spiketrap, a technology company that uses AI and text analysis to decode social media conversations. This will give Reddit advertisers a more in-depth look at the different conversations happening within the platform.
Reddit Announces New Developer Platform: The Reddit Developer Platform will provide access and resources that will enable 3rd party developers to build new functionalities on Reddit’s existing infrastructure.
NFL Engagement is Huge on Reddit: Reddit just released some data on the NFL audience on the platform and the discussion leading up to preseason football. If your business wants to reach football fans, Reddit is one place to think about a digital activation. Read these Reddit case studies and best practices before doing so.
Back to School on Reddit is Real: Reddit just released some data around back-to-school conversations happening on the platform. They also mapped the customer journey, from discovery and consideration to purchase decisions. According to the data, 54% of parents were inspired to buy a new product they found on Reddit, and 32% say that Reddit research helped them confirm their purchase decision.
Reddit Releases Holiday Marketing Guide for Digital Campaign Planning: Reddit just released this nine-page holiday marketing guide to help advertisers with their digital planning for the rest of 2022. Some interesting data points include that 75% of users who did holiday research on Reddit made a purchase based on that research. So, in addition to advertising on the platform, read it is rich in data if marketers want to understand purchase intent around products and services.
Reddit Adds Inline GIFs in Comments: To empower communities to express themselves and contribute to conversations in new ways, Reddit announced that they would allow users to add GIFs within comments.
Reddit Launches New NFT Project–Collectible Avatars: As the NFT hype continues, Reddit has now enabled users to purchase custom avatars designed by some of Reddit’s most passionate visual artists.
Reddit Looks to Increase Discovery of Audio Rooms: Reddit has tested Reddit Talk with over 500 moderators from various communities. To make hosting more fun and rewarding, they are launching rewards for hosting talks, including a hoodie, mics, and a Reddit trophy.
See below for all the latest product updates and features from each of the social media channels: