LinkedIn Products, Updates & New Features for Businesses and Creators

Here are the latest LinkedIn products updates, innovations and new feature updates for brands and creators.

By: Michael Brito

Category: Content

Below are the latest LinkedIn updates, features, and product announcements. Updated: 9.19.2022

An image of LinkedIn product updatesLinkedIn Testing ‘Focused Inbox’: LinkedIn has announced that they are testing a new Focused Inbox, which will work similarly to email clients like Gmail and Outlook. The most relevant messages (and InMails) will appear on the Focused inbox, and the other messages will appear in the ‘Other’ tab. Users can move messages back and forth between each inbox, allowing LinkedIn to get smarter about where messages initially appear. With all the messages I get from people trying to sell me something, this is one product update I’m looking forward to.

LinkedIn Working to Improve Features for Creators and Brands: It’s expected that LinkedIn will soon be rolling out native post scheduling within the app. This is an excellent move as it will give creators more tools to build their marketing strategies. Larger enterprise companies that use social media marketing software have enjoyed this feature for years.

Pinning Comments Now Available on LinkedIn: LinkedIn finally joins its peers by allowing users to pin comments to their posts. This feature can be useful for highlighting thoughtful responses and commentary, driving more sticky conversations in the app.

LinkedIn is Improving its Search Results: It’s no secret that LinkedIn engagement continues to rise globally. They recently shared an overview of how they will refine the search results and improve the discovery of quality content. This is good news for all LinkedIn users.

LinkedIn Adds New Template Posts For Creators: As visual content and storytelling dominate social media feeds, LinkedIn will allow you to add a clickable link directly to your images and videos. This is an excellent opportunity to drive your audience to your website, blog, event, newsletter, etc. It’ll be interesting to see how the LinkedIn algorithm will highlight organic posts that link to an external site versus ones that don’t.

LinkedIn Testing New ‘Discover’ feed: I never get access to “new features” before anyone else. I just read about them and wait for access. LinkedIn is launching a new ‘Discover’ feed allowing for more contextual content, job updates, and more. The discovery of new content, creators, and influencers drives more in-app engagement.

LinkedIn Adds’ Diversity Nudges” on Recruiter Product: A DE&I initiative that will help hiring managers and staffing teams if gender representation in a candidate search is unbalanced. A notification will let you know that search’s Male/Female ratio. You’ll also receive recommendations of Skills, Locations, and Companies filters you can add to your search to improve the gender balance.

LinkedIn Releases New’ Event Framework’ for Businesses: Virtual and in-person events will always be a core staple in B2B marketing. The LinkedIn Event Resource Toolkit is an excellent resource with best practices across the event lifecycle, mapping event types with marketing objectives, considerations for live or prerecorded events, and more.

An image of the LinkedIn Event Framework

LinkedIn Collective: A B2B Community: LinkedIn recently launched a new community creative work that B2B marketers are doing in the industry. I wrote a longer perspective on why I think LinkedIn Collective is long overdue and a great step forward for the industry.

LinkedIn Testing Native Carousel Posting for Creators: LinkedIn continues to expand its toolset for creators and power users. They recently announced a new carousel posting option for users. I’m interested to see what the engagement will be on these posts. Many marketers upload PDF documents with multiple pages, serving similar functionality to a carousel. From my experience, these posts’ engagement levels are five times higher than posting a standard image.

See below for all the latest product updates and features from the other social media channels:

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