The state of journalism today has shifted. The platforms, priorities and expectations of journalists are changing more rapidly today than ever before. At the same time, the relationships between journalists, social media, how they share content and social analytics – and even PR professionals are evolving. See below for comprehensive report on how the media and journalist think about content, social media and their role in delivering news and headlines.
ON PITCHING & THEIR VIEWS ON PRESS RELEASES
- 53% of U.S.-based journalists do not rely on press releases at all
- 3% of journalists worldwide said they rely on press releases sent via newswires heavily
SOCIAL MEDIA USAGE AND JOURNALISM TODAY
- 41% of journalists consider the potential “shareability” of a story when deciding what to write about
- 63% of journalists track how many times their stores are shared on social media
- 27% of journalists choose Twitter as their primary news source
The state of journalism today should remind marketing and communications tat reporter engagement should be a focal point of media relations. The best way to do that is to use multi-channel media intelligence to identify top media outlets and reporters that are important to your business.
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