Mastering Social Brand Monitoring: Expert Guidance and Techniques
Michael Brito
Analytics & Measurement
Data and analytics can be used to identify white space, interrogate audience groups, find trends and patterns, and provide actionable insights for integrated marketing campaigns. Measurement is collecting data to track the performance of those campaigns and set benchmarks and KPIs.
Marketing Analytics Skills: What You Need To Know To Blow Minds
Michael Brito
Earned Media Value: It’s Not The Right Metric for Measurement
Michael Brito
PR Analytics: How to Turn Data into Actionable Insights
Michael Brito
Explore the Top 10 Use Cases for Social Media Intelligence
Michael Brito
Data-Driven Marketing Strategy: Use Data to Tell Better Brand Stories
Michael Brito
Social Media Monitoring Tools: Your Ultimate Guide for 2023
Michael Brito
Measuring Social Audio & Identifying the Metrics That Matter
Michael Brito
Brands On Clubhouse? Well, It Depends Who You Ask.
Michael Brito
Social Audio Analytics: How to Measure the Impact of Twitter Spaces and Clubhouse
Michael Brito
Cision Acquires Brandwatch: The Integration of Media Monitoring
Michael Brito
Clubhouse Analytics: The Audience, Topics, Data & Insights
Michael Brito
An Analysis of the Most Popular Topics on Clubhouse
Michael Brito
Earned Media Coverage: Uncover Market Whitespace With Data Analysis
Michael Brito
Conversational Analytics: How to Contextualize Social Media Conversations
Michael Brito
PR Measurement: Crushing Your Public Relations Goals in 2023
Michael Brito