[VIDEO] Analyzing Micro Communities on Social Media Video Analyzing and segmenting micro communities on social media will help uncover more insights that can be used to tailor marketing programs. 27th Nov 2021
Gen Z Shopping Habits & Trends: WOM & Influencers Lead the Way Report Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey. 26th Nov 2021
[VIDEO] Social Analysis: The Marriage with Primary Research Video When social media analysis is combined with primary research, the data is more insightful and actionable for marketing and public relations.
How Can Social Media Listening Increase Customer Advocacy? Article Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships. 16th Nov 2021
Brandwatch Alternatives: A Look at Their Top Competitors Article Here are a few of the top Brandwatch alternatives that can help with social media monitoring, customer listening and influencer analytics. 14th Nov 2021
Buzzsumo Alternative: There are a Few but This One Takes the Cake Article If you are exploring a Buzzsumo alternative, you are looking for software that can track content based on sharing and engagement data.
Meltwater vs Brandwatch: This is The Wrong Comparison Article Meltwater vs Brandwatch is not the right comparison if you are looking to invest in media software. It’s like comparing an apple to a pair.
Meltwater vs Cision: The Wrong Way to Think About PR Software Article Meltwater vs Cision is the wrong way to think about PR media and measurement software. They each have their own strengths and weaknesses. 13th Nov 2021
[VIDEO] Martech Stack: 5 Critical Questions to Ask Software Vendors Video In this video, I dissect five critical questions that marketers must ask before making investments into their martech stack. 12th Nov 2021
[VIDEO] How to Anticipate Customer Needs Using Social Listening Data Video Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2022. 09th Nov 2021