Snackable Insights: Brand Love Suffering, Consumer Spending & WFH According to a report from Resonate, 28% of consumers are abandoning the brands they love due to higher prices. 07th Jun 2022
SparkToro Review: My First Impression Video SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities. 07th May 2022
Elon Musk Buys Twitter: What’s The Conversation Data Say? Article The Elon Musk Twitter conversation is polarizing, but segmenting the audience provides insights into the context of these discussions. 29th Apr 2022
Digital Transformation Research: Topics, Trends, Media & Audience Digital Transformation research topics, trends, top media outlets, journalists, and IT decision-makers’ social conversations about the topic. 22nd Mar 2022
How to Identify the Top Business Media Outlets for Public Relations Article In this post, you will learn five ways to identify the top business media outlets for planning your PR and earned media program. 04th Mar 2022
TikTok’s Mobile Path to Purchase: The Infinite Loop Report TikTok’s Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app. 18th Feb 2022
Here’s the Best Way to Create a Buyer Persona … With Examples! Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights. 12th Feb 2022
[VIDEO] Analyzing Micro Communities on Social Media Video Analyzing and segmenting micro communities on social media will help uncover more insights that can be used to tailor marketing programs. 27th Nov 2021
Gen Z Shopping Habits: Trends You Need to Know About This Audience Report Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey. 26th Nov 2021
[VIDEO] Social Analysis: The Marriage with Primary Research Video When social media analysis is combined with primary research, the data is more insightful and actionable for marketing and public relations.