Trajaan, founded in 2020 and based in Paris, applies AI to decode what people search for—and why it matters. The platform aggregates search behavior data across engines, scales, and markets to help brands track what's gaining attention and where it's happening.
It's built for teams who need to spot early signals and understand demand before it shows up in sales data. Key features include a semantics engine that clusters and classifies keywords, a trend detection module that flags rising topics, and a search listening workspace where teams can visualize and share findings.
Trajaan gives you tools to explore questions, product searches, and hashtags across verticals. Its data spans national trends down to local patterns, making it useful for everything from brand planning to content strategy to product localization.
Brands like Heineken, Publicis Sapient, and Campari Group use Trajaan to track consumer curiosity, map demand shifts, and surface insights that don't show up in traditional research decks.
