StatSocial, founded in 2013 and headquartered in New York City, specializes in analyzing social audience data. The company’s platform processes self-declared information from social and community platforms, delivering insights into demographics, consumer preferences, and digital behaviors.
The company’s core product, Silhouette™, compiles audience data without using third-party cookies or device identifiers, aligning with current privacy regulations. The platform tracks brand affinities, media consumption trends, and influencer engagement, providing structured data on how audiences interact with digital content.
In November 2024, StatSocial introduced an audience-first discovery tool, allowing users to search for influencers and content creators based on audience characteristics rather than individual profiles. This shift reflects broader trends in audience-centric marketing and analytics.
StatSocial has secured funding across multiple rounds, including an $11.8 million Series A round in 2021. The company continues to expand its dataset and analytical capabilities, supporting marketers, advertisers, and media professionals in refining audience segmentation and targeting strategies.
