Relative Insight is a language analytics platform that uses AI and comparative linguistics to analyze unstructured text data—uncovering insights that traditional methods often miss. Originally developed for law enforcement to detect patterns in criminal language, the platform now helps brands, agencies, and organizations better understand how people think, speak, and feel.
By comparing how language differs across demographics, regions, periods, or data sources, Relative Insight reveals what truly makes one audience distinct from another. The platform supports sentiment and emotion analysis, automatic text classification, and seamless integration with existing customer data platforms.
Headquartered in the UK with a growing U.S. presence, Relative Insight raised $6.56 million to expand internationally. A range of global brands now use it to enhance customer experience, drive messaging strategy, and improve audience segmentation. When you want to know what people are really saying—and what makes that different from everyone else—Relative Insight makes it clear.
