PRophet, launched in 2020, is an AI-powered platform designed to improve public relations and media outreach strategies. The platform uses predictive, cognitive, and generative AI to analyze media sentiment, identify relevant journalists, and refine content before publication.
PRophet’s suite of tools assists PR teams in crafting data-driven pitches, predicting media interest, and optimizing messaging. The platform integrates machine learning to assess the likelihood of media pickup, allowing users to adjust their outreach for maximum impact. By leveraging historical data and real-time insights, PR professionals gain an informed approach to media engagement.
In October 2024, PRophet introduced InfluencerMarketing.ai, expanding its capabilities to include AI-driven influencer marketing and real-time news monitoring. This addition aligns with the growing demand for integrated PR and digital marketing strategies.
Industry recognition has followed PRophet’s innovations. The platform received the Innovation SABRE Award in 2023 for its role in advancing AI-driven PR technology. Backed by Stagwell, PRophet continues to develop tools that support communications professionals in an evolving media landscape.
