NewsWhip, founded in 2011 by Paul Quigley and Andrew Mullaney, analyzes how stories gain traction online. Headquartered in Dublin with an office in New York, the company provides real-time insights into media trends, audience engagement, and viral content.
The company’s flagship tool, Spike, launched in 2013, tracks emerging news stories and online discussions before they reach mainstream attention. It provides data on shares, comments, and other engagement signals, allowing organizations to assess which topics are gaining momentum. In 2017, NewsWhip introduced Analytics, offering access to historical engagement data from 2014 onward. This tool helps media professionals, PR teams, and marketers understand past content performance and refine future strategies.
NewsWhip has attracted investment from organizations like the Associated Press and AshGrove Capital, securing over $22.7 million in funding. In February 2023, the company closed a $13 million Series B round to develop its predictive intelligence capabilities further.
Newsrooms, brands, and agencies rely on NewsWhip to identify breaking stories, track campaign impact, and anticipate shifts in public discourse. The company’s technology provides a structured way to navigate the flood of digital content and pinpoint what truly matters.
