Muck Rack was founded in 2009 by Gregory Galant and Lee Semel. Initially designed to connect journalists on social media, the platform expanded in 2011 to include a software suite with journalist profiles and a media database. Today, it serves as a central hub for PR teams managing media relationships and news coverage.
The platform includes tools for media monitoring, journalist discovery, and outreach management. PR teams use Muck Rack to track news coverage, identify relevant reporters and podcasters, and analyze media trends. The database is continuously updated to reflect real-time journalist activity, making it a valuable resource for media professionals.
In 2023, Muck Rack launched PressPal.ai, an AI-driven tool that matches press releases with journalists based on keyword relevance. This feature streamlines outreach by identifying the most relevant media contacts.
Muck Rack is headquartered in Miami, Florida, and has grown to a team of over 300 employees as of 2025. The platform is widely used by brands, agencies, and nonprofits seeking to improve media engagement and gain insights into press coverage.
