Memo, founded in 2018 by Eddie Kim, brings a data-driven approach to measuring earned media impact. Instead of relying on traditional estimates like impressions, Memo delivers actual readership numbers directly from publishers. This allows PR professionals to quantify the reach and effectiveness of their coverage with precision.
The platform aggregates readership data from thousands of news outlets, tracking real engagement on published stories. PR teams use Memo to compare story performance, analyze media trends, and refine their communication strategies. The company’s tools go beyond surface-level analytics, helping brands understand which narratives gain traction and where audience attention is focused.
Memo has raised $17 million in funding from investors including MHS Capital, Founder Collective, and Lauder Partners. The company’s growth reflects a shift in the PR industry toward concrete, data-backed measurement rather than estimations.
In December 2024, Memo partnered with Marker Collective, a consortium of PR agencies, to move the industry away from traditional impression metrics in favor of verified readership data. This marks a broader transition within PR toward more accurate, transparent measurement standards.
