Meltwater is a media intelligence and social analytics platform that aggregates and interprets digital content from a wide range of sources, including social media, online news, and blogs. The platform processes nearly one billion posts daily, using AI-driven tools to analyze sentiment, detect emerging trends, and provide insights into brand perception and competitive positioning.
Originally founded in 2001 in Oslo, Norway, by Jørn Lyseggen and Gard Haugen, Meltwater has grown into a global media intelligence provider, serving over 27,000 clients worldwide from more than 50 offices. The platform's functionalities extend beyond social listening to include media monitoring, consumer intelligence, influencer tracking, sales intelligence, and data integration.
Meltwater's technology incorporates AI and machine learning to assess large-scale digital conversations, allowing organizations to evaluate public sentiment, measure campaign performance, and respond to media narratives. The system's analytics help businesses, governments, and nonprofits manage reputational risks and develop data-informed strategies.
The company has expanded its capabilities through strategic acquisitions, including BuzzGain in 2010 (for media monitoring), JitterJam in 2011 (for CRM integration), and IceRocket in 2011 (for real-time search analytics). Meltwater also established the Meltwater Entrepreneurial School of Technology (MEST) in 2008, a non-profit initiative that provides training and support for African tech entrepreneurs.
Under the leadership of CEO John Box, Meltwater continues to refine its analytics capabilities to support organizations in assessing digital trends, understanding audience behavior, and managing brand communications in an evolving media landscape. While the platform offers advanced analytical tools, its comprehensive nature may require expertise in data interpretation to fully leverage its insights.
