Ipsos Synthesio is a global consumer intelligence platform that blends AI-powered social listening with Ipsos' established research methodologies. Originally founded as Synthesio in 2006 and acquired by Ipsos in 2018, the platform officially rebranded in 2023 to reflect its full integration. Synthesio analyzes data from over 800 million sources in 90+ languages and 195 countries, giving companies the scale and speed to monitor global conversations, detect trends, and understand consumer behavior in context.
With tools for predictive analytics, influencer tracking, brand monitoring, and competitive benchmarking, the platform helps brands anticipate market shifts and shape smarter strategies. What sets Ipsos Synthesio apart is its tight integration with Ipsos' validated approaches, bringing academic-grade rigor to real-time intelligence. Recognized by Forrester as a leader in the AI-enabled consumer intelligence space, Synthesio serves global clients with in-platform tools and expert consultancy.
