Online influence is rarely organic. It moves through structured communities, spreads across platforms, and is often shaped by coordinated activity. Graphika analyzes these networks to provide clarity on how digital conversations evolve.
Founded in 2013 by John Kelly, Ph.D., Graphika specializes in social network mapping. Its AI-powered platform examines patterns in online interactions, identifying key actors, influence hubs, and cross-platform coordination. The platform is widely used for threat intelligence, disinformation tracking, and strategic communication analysis.
Graphika’s methodology goes beyond keyword tracking. It applies network science to identify the structure of conversations, detecting clusters of coordinated activity. This allows organizations to differentiate organic discussions from manipulated narratives. The platform is used by governments, media organizations, Fortune 500 companies, and researchers who need a clear picture of how influence campaigns take shape.
The company’s technology is particularly relevant in assessing disinformation campaigns, foreign influence operations, and the impact of online communities on public discourse. With an emphasis on long-term network behavior rather than short-term engagement metrics, Graphika provides a strategic view of how information spreads.
By mapping influence at scale, Graphika equips organizations with insights into how narratives emerge, gain traction, and shift public perception over time. Understanding these patterns is critical for decision-makers dealing with information security, media integrity, and risk assessment.
