BuzzAbout is built to make audience research faster, deeper, and less reliant on guesswork. The platform uses AI to process massive volumes of social conversation—mostly from Reddit and TikTok—to map what people care about, how they feel, and where the conversation is headed.
It’s built for marketers, strategists, and creative teams who want to understand the nuances of online chatter without getting buried in threads. BuzzAbout clusters topics, scores resonance, tracks sentiment, and quantifies audience size—giving teams structured data around messy conversations.
For teams that want to go even deeper, BuzzAbout includes an AI assistant that answers natural language questions about audiences. Users can generate reports, dig into keyword trends, or explore emotional drivers—all in one workspace. Premium plans expand access to data from platforms like YouTube, Instagram, Facebook, and LinkedIn.
BuzzAbout also plugs into Slack, so teams can keep insights flowing into their day-to-day work. Pricing is tiered, with solo researcher plans starting at $29/month and team plans scaling up to $299/month.
