Brandwatch is a social media intelligence platform that aggregates and analyzes online conversations across social media, forums, blogs, and news sites. Using AI-powered sentiment analysis, image recognition, and historical data access, Brandwatch enables organizations to assess digital trends and consumer sentiment in real time. The platform is used for brand health monitoring, campaign analysis, competitor benchmarking, and crisis detection.
With Boolean search capabilities featuring 48 operators, Brandwatch allows users to refine data queries for more precise insights. The system processes information from over 100 million data sources and provides structured analytics across 187 languages. Its use cases span across marketing, public relations, corporate communications, and research functions.
Since its acquisition by Cision in 2021, Brandwatch has expanded its capabilities through strategic acquisitions, including Crimson Hexagon in 2019 (for AI-driven audience analytics), Qriously (for real-time digital surveys), and Paladin in 2022 (for influencer marketing analytics). The integration of these technologies has extended its ability to provide a deeper analysis of consumer behavior and digital narratives.
Brandwatch operates globally, with offices in Brighton, Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney, and Singapore. The platform is widely adopted by enterprise organizations, including major brands such as Unilever, Walmart, and Dell, who use it to inform data-driven decision-making.
While the platform offers extensive analytical capabilities, its complexity may require a learning curve for smaller businesses or users unfamiliar with Boolean-based data filtering. However, for enterprises that require structured, large-scale social media intelligence, Brandwatch provides comprehensive data analysis and reporting solutions.
