Audiense is a leading audience intelligence platform that gives marketers and brands a precise view of who their audiences are, how they behave, and how to reach them. Founded in 2011 by Javier Burón and Alfredo Artiles, the platform uses AI and machine learning to analyze social data at scale, revealing detailed audience segments, influencer networks, personality traits, and media preferences. It supports smarter media planning, influencer targeting, content personalization, and campaign execution.
With more than 2,000 clients, Audiense is used globally to drive segmentation and insight strategies for agencies and enterprise brands. The company has expanded its capabilities through the acquisitions of SOPRISM, Affinio, and Tweet Binder. In 2025, Audiense was acquired by Buxton to integrate behavioral and consumer analytics into a single intelligence layer. This move strengthens its position in helping brands bridge the gap between digital intent and real-world behavior.
