Social Media Analytics Blog | Content & Influencer Marketing

Content

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Report: The Intersection of Brand Marketing & Online Communities

The intersection of brand marketing and online communities starts with social media platforms like Reddit, where the community is celebrated.

28th Sep 2022

New TikTok Updates & Products Features for Brands & Creators

Below are the latest new updates on TikTok for businesses and users, along with some opinions about how this may help your business.

17th Aug 2022

Is Reddit Social Media? That’s a Really Dumb Question So Stop Asking

Is Reddit social media? If this is the question that is keeping you up at night, you're asking the wrong question. Reddit is social media.

16th Aug 2022

Digital Marketing: Reddit Must be a Strategic Business Priority

Digital marketing on Reddit must be a strategic business priority if brands want to make an impact on the very influential community.

15th Aug 2022

Reddit Latest Product Updates, News, Reports & Announcements

Below are the latest Reddit updates and announcements that will help you plan for your next digital marketing campaign.

14th Aug 2022

Instagram New Features & Product Updates for Businesses and Users

Below are the latest new Instagram features, innovations and product launches that businesses and users need to know.

13th Aug 2022

Twitter New Features, Stories & Product Updates for Brands and Users

Here are the latest Twitter new features, innovations, and product updates for brands, creators and power users.

13th Aug 2022

LinkedIn Products, Updates & New Features for Businesses and Creators

Here are the latest LinkedIn products updates, innovations and new feature updates for brands and creators.

12th Aug 2022

Social Media Audit: Covering the Basics is Critical For Your Brand

A social media audit will give you a general overview of your marketing and brand health and identify any areas that may need attention.

08th Aug 2022

LinkedIn Collective: Now is the Time to Recognize B2B Marketing

LinkedIn Collective is a dedicated community for marketers to learn, grow and share the best practices, focusing on B2B and technology brands.

08th Aug 2022

Analytics

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TikTok Brand Love: US Brand Building Study 2022

Report

The TikTok Brand Study shares insights on driving brand affinity in the app, and data & insights into engagement and customer attention.

23rd Sep 2022

The Chief Marketing Officer Spotlight: Data, Research & Insights

Article

The role of the Chief Marketing Officer is crucial because they are responsible for driving growth and generating revenue for the business.

25th Jul 2022

Social Network Analysis: Using NodeXL Pro to Uncover Insights

Network analysis uncovers the relationships between nodes in a network. NodeXL Pro allows users to collect, analyze, and visualize this data.

22nd Jul 2022

Snackable Insights: Brand Love Suffering, Consumer Spending & WFH

According to a report from Resonate, 28% of consumers are abandoning the brands they love due to higher prices.

07th Jun 2022

SparkToro Review: My First Impression

Video

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

07th May 2022

Elon Musk Buys Twitter: What’s The Conversation Data Say?

Article

The Elon Musk Twitter conversation is polarizing, but segmenting the audience provides insights into the context of these discussions.

29th Apr 2022

Digital Transformation Research: Topics, Trends, Media & Audience

Digital Transformation research topics, trends, top media outlets, journalists, and IT decision-makers' social conversations about the topic.

22nd Mar 2022

TikTok’s Mobile Path to Purchase: The Infinite Loop

Report

TikTok's Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

18th Feb 2022

Here’s the Best Way to Create a Buyer Persona, with Real Examples!

Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.

12th Feb 2022

Gen Z Shopping Habits: Trends You Need to Know About This Audience

Report

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

26th Nov 2021

Influencer Marketing

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[VIDEO] Tech Thought Leadership, Silicon Valley & Influencers

Video

In this video, I talk tech thought leadership with Silicon Valley Influencer Sarbjeet Johal and Tim Williams of Onlalytica.

12th Aug 2021

The Rise of Clout Chasing Influencers on Clubhouse

Video

Clout chasing influencers are plaguing the internet and are also making waves on Clubhouse and other social audio applications.

08th Apr 2021

Identifying the Top Media Journalists Covering Social Audio Apps

Influencers

Below is a curated list of social audio journalists that I personally follow based on the quality of content they publish into the market.

24th Feb 2021

Social Audio Influencers: Who’s Paving The Way For Social Audio

Influencers

Brands must think strategically before partnering with social audio influencers to ensure that it aligns with larger marketing initiatives.

24th Feb 2021

How Clubhouse & Social Audio Will Change Influencer Marketing

Video

The rise of social audio influencer marketing is exploding but there are things that brands should consider before activating them.

15th Feb 2021

Cloud Computing Influencers: Who’s Leading the Cloud Conversation?

Influencers

These cloud influencers are leading the conversation around cloud strategy, hybrid and security. Learn more about who they are.

05th Feb 2021

HR Tech Influencers: Who’s Leading in HR, Workplace & Remote Work

Influencers

These HR Tech influencers are driving the HCM technology narrative across social media, podcasts, articles, blogs and analyst reports.

27th Jan 2021

AIOps Influencers: The Who’s Who in AI and Operations

Influencers

The below AIOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

25th Jan 2021

SecOps Influencers: The Who’s Who in Security Operations

Influencers

The below SecOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

24th Jan 2021

DevOps Influencers: Who’s Driving the DevOps Narrative?

Influencers

These DevOps influencers are leading the market conversation about software development, IT operations and collaboration between each group.

24th Jan 2021

Site By Weaving Influence

Michael Brito

Welcome to Brito Labs!

Content

The intersection of brand marketing and online communities starts with social media platforms like Reddit, where the community is celebrated.

Below are the latest new updates on TikTok for businesses and users, along with some opinions about how this may help your business.

Is Reddit social media? If this is the question that is keeping you up at night, you're asking the wrong question. Reddit is social media.

Digital marketing on Reddit must be a strategic business priority if brands want to make an impact on the very influential community.

Below are the latest Reddit updates and announcements that will help you plan for your next digital marketing campaign.

Below are the latest new Instagram features, innovations and product launches that businesses and users need to know.

Here are the latest Twitter new features, innovations, and product updates for brands, creators and power users.

Here are the latest LinkedIn products updates, innovations and new feature updates for brands and creators.

A social media audit will give you a general overview of your marketing and brand health and identify any areas that may need attention.

LinkedIn Collective is a dedicated community for marketers to learn, grow and share the best practices, focusing on B2B and technology brands.

Analytics

The TikTok Brand Study shares insights on driving brand affinity in the app, and data & insights into engagement and customer attention.

The role of the Chief Marketing Officer is crucial because they are responsible for driving growth and generating revenue for the business.

Network analysis uncovers the relationships between nodes in a network. NodeXL Pro allows users to collect, analyze, and visualize this data.

According to a report from Resonate, 28% of consumers are abandoning the brands they love due to higher prices.

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

The Elon Musk Twitter conversation is polarizing, but segmenting the audience provides insights into the context of these discussions.

Digital Transformation research topics, trends, top media outlets, journalists, and IT decision-makers' social conversations about the topic.

TikTok's Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

Influencer Marketing

In this video, I talk tech thought leadership with Silicon Valley Influencer Sarbjeet Johal and Tim Williams of Onlalytica.

Clout chasing influencers are plaguing the internet and are also making waves on Clubhouse and other social audio applications.

Below is a curated list of social audio journalists that I personally follow based on the quality of content they publish into the market.

Brands must think strategically before partnering with social audio influencers to ensure that it aligns with larger marketing initiatives.

The rise of social audio influencer marketing is exploding but there are things that brands should consider before activating them.

These cloud influencers are leading the conversation around cloud strategy, hybrid and security. Learn more about who they are.

These HR Tech influencers are driving the HCM technology narrative across social media, podcasts, articles, blogs and analyst reports.

The below AIOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

The below SecOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

These DevOps influencers are leading the market conversation about software development, IT operations and collaboration between each group.

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