Social Media Analytics Blog | Content & Influencer Marketing

Content

Metaverse for business opens up new opportunities for brands to reach audiences and provide innovative customer experiences.

22nd Apr 2022

How to Create and Use Online Communities in Business

Article

Online communities can help deliver a strong customer experience, brand awareness and ROI for your business and brand.

26th Mar 2022

LinkedIn Podcast Network: What Does This Mean for B2B Creators?

Article

The LinkedIn Podcast Network is a new platform that allows users to follow and listen to highly-produced podcasts from leading B2B creators.

09th Mar 2022

How to Create a B2B Social Media Marketing Strategy that Delivers

Article

Read this comprehensive guide on how to build a data-driven B2B social media marketing strategy that delivers business results.

20th Jan 2022

4 Critical Factors When Building a Media Relations & PR Strategy

Article

Building a data-driven media relations and PR strategy requires integration, alignment, flawless execution and a solid measurement approach.

27th Dec 2021

How to Increase Brand Awareness on Social Media the Right Way

Article

Social media is the most effective platform to increase brand awareness by understanding your audience and creating shareable content.

23rd Dec 2021

What Does Demand Generation Marketing Look Like in 2022

Report

According to HubSpot’s 2021 State of Marketing, about 35% of marketers surveyed are prioritizing demand generation marketing in 2022.

13th Dec 2021

How to Build an Integrated Digital Marketing Plan

Report

Building an integrated digital marketing plan requires marketers to think about the media channels to reach consumers.

11th Dec 2021

What is a Media Company & Why Your Brand Should Be One

Article

A media company produces content and stories targeted towards different audiences and they do so quickly and efficiently with precision.

06th Dec 2021

Why Brand Ambassadors Should Be Prioritized Over Influencers

Article

Brand ambassadors should be prioritized over influencer marketing programs because they already have a strong affinity for the brand.

06th Dec 2021

Analytics

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SparkToro Review: My First Impression

Video

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

07th May 2022

Elon Musk Buys Twitter: What’s The Conversation Data Say?

Article

The Elon Musk Twitter conversation is polarizing, but segmenting the audience provides insights into the context of these discussions.

29th Apr 2022

Digital Transformation Research: Topics, Trends, Media & Audience

Digital Transformation research topics, trends, top media outlets, journalists, and IT decision-makers' social conversations about the topic.

22nd Mar 2022

How to Identify the Top Business Media Outlets for Public Relations

Article

In this post, you will learn five ways to identify the top business media outlets for planning your PR and earned media program.

04th Mar 2022

TikTok’s Mobile Path to Purchase: The Infinite Loop

Report

TikTok's Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

18th Feb 2022

Here’s the Best Way to Create a Buyer Persona … With Examples!

Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.

12th Feb 2022

[VIDEO] Analyzing Micro Communities on Social Media

Video

Analyzing and segmenting micro communities on social media will help uncover more insights that can be used to tailor marketing programs.

27th Nov 2021

Gen Z Shopping Habits: Trends You Need to Know About Right Now!

Report

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

26th Nov 2021

[VIDEO] Social Analysis: The Marriage with Primary Research

Video

When social media analysis is combined with primary research, the data is more insightful and actionable for marketing and public relations.

26th Nov 2021

How to Build Customer Advocacy for Business

Article

Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.

16th Nov 2021

Influencer Marketing

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[VIDEO] Tech Thought Leadership, Silicon Valley & Influencers

Video

In this video, I talk tech thought leadership with Silicon Valley Influencer Sarbjeet Johal and Tim Williams of Onlalytica.

12th Aug 2021

[VIDEO] The Rise of Clout Chasing Influencers on Clubhouse

Video

Clout chasing influencers are plaguing the internet and are also making waves on Clubhouse and other social audio applications.

08th Apr 2021

Identifying the Top Media Journalists Covering Social Audio Apps

Influencers

Below is a curated list of social audio journalists that I personally follow based on the quality of content they publish into the market.

24th Feb 2021

Social Audio Influencers: Who’s Paving The Way For Social Audio

Influencers

Brands must think strategically before partnering with social audio influencers to ensure that it aligns with larger marketing initiatives.

24th Feb 2021

[VIDEO] Use Research & Data Before You Hire Influencers — Not After!

Video

Data and insights must be the cornerstone when brands hire influencers to ensure that programs deliver real impact and business value.

24th Feb 2021

How Clubhouse & Social Audio Will Change Influencer Marketing

Video

The rise of social audio influencer marketing is exploding but there are things that brands should consider before activating them.

15th Feb 2021

Cloud Computing Influencers: Who’s Leading the Cloud Conversation?

Influencers

These cloud influencers are leading the conversation around cloud strategy, hybrid and security. Learn more about who they are.

05th Feb 2021

HR Tech Influencers: Who’s Leading in HR, Workplace & Remote Work

Influencers

These HR Tech influencers are driving the HCM technology narrative across social media, podcasts, articles, blogs and analyst reports.

27th Jan 2021

AIOps Influencers: The Who’s Who in AI and Operations

Influencers

The below AIOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

25th Jan 2021

SecOps Influencers: The Who’s Who in Security Operations

Influencers

The below SecOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

24th Jan 2021

Site By Weaving Influence

Michael Brito

Welcome to Brito Labs!

Content

Metaverse for business opens up new opportunities for brands to reach audiences and provide innovative customer experiences.

Online communities can help deliver a strong customer experience, brand awareness and ROI for your business and brand.

The LinkedIn Podcast Network is a new platform that allows users to follow and listen to highly-produced podcasts from leading B2B creators.

Read this comprehensive guide on how to build a data-driven B2B social media marketing strategy that delivers business results.

Building a data-driven media relations and PR strategy requires integration, alignment, flawless execution and a solid measurement approach.

Social media is the most effective platform to increase brand awareness by understanding your audience and creating shareable content.

According to HubSpot’s 2021 State of Marketing, about 35% of marketers surveyed are prioritizing demand generation marketing in 2022.

Building an integrated digital marketing plan requires marketers to think about the media channels to reach consumers.

A media company produces content and stories targeted towards different audiences and they do so quickly and efficiently with precision.

Brand ambassadors should be prioritized over influencer marketing programs because they already have a strong affinity for the brand.

Analytics

SparkToro is an audience insights tool that can help marketers build audiences and understand their unique interests and affinities.

The Elon Musk Twitter conversation is polarizing, but segmenting the audience provides insights into the context of these discussions.

Digital Transformation research topics, trends, top media outlets, journalists, and IT decision-makers' social conversations about the topic.

In this post, you will learn five ways to identify the top business media outlets for planning your PR and earned media program.

TikTok's Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.

Analyzing and segmenting micro communities on social media will help uncover more insights that can be used to tailor marketing programs.

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

When social media analysis is combined with primary research, the data is more insightful and actionable for marketing and public relations.

Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.

Influencer Marketing

In this video, I talk tech thought leadership with Silicon Valley Influencer Sarbjeet Johal and Tim Williams of Onlalytica.

Clout chasing influencers are plaguing the internet and are also making waves on Clubhouse and other social audio applications.

Below is a curated list of social audio journalists that I personally follow based on the quality of content they publish into the market.

Brands must think strategically before partnering with social audio influencers to ensure that it aligns with larger marketing initiatives.

Data and insights must be the cornerstone when brands hire influencers to ensure that programs deliver real impact and business value.

The rise of social audio influencer marketing is exploding but there are things that brands should consider before activating them.

These cloud influencers are leading the conversation around cloud strategy, hybrid and security. Learn more about who they are.

These HR Tech influencers are driving the HCM technology narrative across social media, podcasts, articles, blogs and analyst reports.

The below AIOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

The below SecOps influencers are leading the conversation about security and operations, SIEM and SOC across the social media ecosystem.

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