I presented these slides to the leadership team at NAIT – The Northern Alberta Institute of Technology in Edmonton, Alberta; as well as to industry and community leaders from the region. In January 2012, I began teaching strategic social media (or, social business) to Public Relations & Journalism students at San Jose State University. I [...]
From Ad-Hoc Content Marketing To Full-Scale Media Company
Explore Portland is kicking off later this week and I am thankful to be presenting one of the keynote sessions. I was interviewed last week by Lisa Peyton who writes for one of Oregon’s top digital marketing publications, TMMPDX. I give a sneak peak on what I will be presenting on Friday morning below. —– Interview [...]
Filed Under: Social Business, Social Media Tagged: Social Media
Whitepaper: Good Insights About Pinterest And Its Users
It seems like a day doesn’t pass that I don’t see a new Pinterest related post on Mashable or Forbes filling up my feed or folks in my networks pinning content all day long. Yes, I have used it and have a few boards (mostly sports related). This whitepaper (download PDF here) clearly shows the [...]
Filed Under: Social Customer Tagged: Social Media
Brooks Brothers Delivers Big Time On Customer Engagement
In case you didn’t know, I am teaching a social business class at San Jose State University. The curriculum is fairly straightforward. We first talk about the influence of the social customer. Then, we shift to how brands are finding, engaging and delighting customers online. We will conclude with the operational side of social media [...]
Filed Under: Social Business, Social Customer Tagged: Social Customer, Social Media
Technology That Can Help Scale A Customer Advocate Program
A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement. One thing I hear from many clients is “how do we scale a program with hundreds of advocates?” or “what kind if technology can scale as we grow our program and increase the [...]
Filed Under: Customer Advocacy, Social Media Tagged: Customer Advocacy, Social Customer, Social Media
Book Review: The Science of Social By Dr. Michael Wu from Lithium
Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly guy in high school that went to the prom without a date — I was just happy to be [...]
Filed Under: Social Media Tagged: Social Customer, Social Media
Take heed Social Media Experts, Gurus, Ninjas, Samurai, Other
Seems like this conversation comes up about every 6 – 9 months and I am usually late to the conversation. I last wrote about this almost 3 years ago (boy, my writing style sure has changed). Rest assured, I am not here to judge or ridicule anyone – just make a point, add some value [...]
Filed Under: Social Business, Social Media, Social Media Strategy Tagged: Social Media
Applying the Fish! Philosophy to “Real Life” Brand Engagement
… and brand engagement starts with building successful communities. Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned [...]
Filed Under: Community Management, Social Media Tagged: Social Brand, Social Media
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