For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I [...]
Comcast is Solving Customer Problems but Are They Changing Their Business Model?
I am a Comcast customer. I actually love Comcast. I have their high speed internet service, cable and an HD box to compliment my wicked Sony TV. I am a huge fan of On Demand and their programming is second to none. I’ve called customer support a few times over the last 8 years and [...]
Filed Under: Social Business, Social Customer, Social Media Tagged: Social Business, Social CRM
New Trends in Social CRM – Free eBook
The global rise of social media usage has presented a huge opportunity for companies that want to acquire new customers and retain existing ones. With the amplified voice and influence of the social customer, it’s much easier today for companies to identify these prospects and customers and determine their needs and concerns. This is certainly [...]
Filed Under: Social Business, Social CRM, Social Customer Tagged: Social CRM
Social CRM: A Recycled Buzzword Or A Sustainable Business Strategy
I am on a quest to understand Social CRM. Not so I can be an early pundit shouting “to dos” at companies or pointing out their mistakes; but so I can really understand the value proposition it can bring to an organization, their constituents and ultimately my clients. I even joined the Social CRM Pioneers [...]
Filed Under: Enterprise Social Media, Social Business, Social CRM Tagged: Social CRM
Understanding Social CRM
Thank you to my friend Jacob Morgan for this guest post. Social CRM is a very interesting topic but since the “space” is still relatively undefined, it can be somewhat of a challenge to address. The goal of this post is to keep things simple and high level so please keep that in mind and [...]
Filed Under: Enterprise Social Media, Social CRM Tagged: Social CRM
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