I don’t like to argue definitions. It’s a waste of time. What really matters is the discussion around organizational challenges and potential solutions to complex business problems. My clients never come to me and say, “Hey Brito, how do you define social business?” And it’ll never happen that way either. They usually come to me [...]

I just finalized a client project that essentially is plan to operationalize their content marketing and community management strategy. Most of the plan was to identify roles & responsibilities, team structure, create processes and workflows and then determine which technology could support the operational plan. Over the last several weeks, I have met with well [...]

Too many think that social media is all about friends, fans and followers.  There is certainly some validity to this thinking because our minds have been trained to focus on outcomes. If done right, the output of smart social media initiatives like general community engagement, advocacy/influencer management, a Facebook sponsored story or a Promoted Tweet [...]

Early in my career, I was never a fan of HR. I always thought of it as the Principal’s office – a place where I spent a lot of time in elementary school, middle school and yes, even a little in high school. After all, when a call came in from HR, usually someone was [...]

I don’t like to argue definitions and I certainly don’t like to spit out buzzwords just to sound cool (well, sometimes I do). It’s a waste of time, especially when you only have 140 characters to make a point. So if it’s social business, social enterprise, social organization, social this or that, it doesn’t really [...]

Last week, I was invited by the fabulous team at The Community Roundtable to discuss social business (thank you Rachel, Jim and Hillary). Slides below but here is a quick story of the discussion. Once upon a time, businesses and the agencies that served them saw that bright and shiny object called social media as [...]

Last week, I had a chance to sit down with Vintank’s CTO, James Jory, to get an in depth demo of their social CRM (social listening) platform specifically for wine related brands.  To say I was impressed is an understatement. First off, their Winery Social Index, very similar to the Dachis Group Social Business Index, [...]