Brands Standing On Equal Ground With The Media

Brands Standing On Equal Ground With The Media

Just read this good piece from Jack Marshall of Digiday discussing how brands are using content syndication platforms like Outbrain and Taboola to amplify third party “positive” content.  He explains how McDonald’s bought ads to drive traffic to a positive article written about them in the Huffington Post. This is an excellent example of how [...]

Brand Storytelling With Good Content, Not Ads

Brand Storytelling With Good Content, Not Ads

Read this white paper from my friends at Contently now. They interviewed some super smart folks in the industry. Below is a quick excerpt but please do download the white paper to get the full goodness of the content. So yes, consumer don’t want ads, don’t read ads, can’t stand ads and filter out ads. Unless … the [...]

Can You Operationalize Brand Storytelling?

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that “Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innovations—large and small—delivered as an ongoing pulse. A drumbeat.” I couldn’t agree more. But, he makes it sound so easy when it really isn’t. The next logical [...]

Altimeter Report: The Collaborative Economy Is Disrupting Business

Altimeter Report: The Collaborative Economy Is Disrupting Business

The Altimeter Group is at it again. Just when we thought we had social business understood, they released a new report today that turns traditional business models completely upside down.  The Collaborative Economy is defined as an economic model where ownership and access are shared between corporations, startups, and people. This results in market efficiencies that [...]

What Does Social Business Have To Do With Brand Strategy?

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives [...]

8 Platforms That Help You Feed The Content Marketing Engine

8 Platforms That Help You Feed The Content Marketing Engine

The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an investment in technology that can help facilitate this change. After all, social business strategy is about people, process and technology. Remember … you need to move beyond the content marketing [...]

Social Business Drives A Brand’s Content Strategy

Social Business Drives A Brand’s Content Strategy

Over the last year, my attitude and point of view about social business has shifted. I used to be of the mindset that companies need be a social business for the sake of being social business.  Not only is that a hard concept to sell in to clients but there is no real tangible benefit [...]

What Is Your 2013 Content Marketing Strategy?

What Is Your 2013 Content Marketing Strategy?

It’s no surprise that content marketing is flooding blog post headlines everywhere.  It’s a hot topic and rightfully so.  Content is the heart of what we all do as communicators, whether you are an SEO Ninja, community manager, PR professional or whatever. Content is also the gateway into the social eco-system. It’s how consumers find [...]