I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives [...]

The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an investment in technology that can help facilitate this change. After all, social business strategy is about people, process and technology. Remember … you need to move beyond the content marketing [...]

Over the last year, my attitude and point of view about social business has shifted. I used to be of the mindset that companies need be a social business for the sake of being social business.  Not only is that a hard concept to sell in to clients but there is no real tangible benefit [...]