Top 3 Considerations Before Launching a Brand Advocacy Program

Top 3 Considerations Before Launching a Brand Advocacy Program

Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel. All consumers are influential. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel [...]

Brands Standing On Equal Ground With The Media

Brands Standing On Equal Ground With The Media

Just read this good piece from Jack Marshall of Digiday discussing how brands are using content syndication platforms like Outbrain and Taboola to amplify third party “positive” content.  He explains how McDonald’s bought ads to drive traffic to a positive article written about them in the Huffington Post. This is an excellent example of how [...]

Brand Storytelling With Good Content, Not Ads

Brand Storytelling With Good Content, Not Ads

Read this white paper from my friends at Contently now. They interviewed some super smart folks in the industry. Below is a quick excerpt but please do download the white paper to get the full goodness of the content. So yes, consumer don’t want ads, don’t read ads, can’t stand ads and filter out ads. Unless … the [...]

Can You Operationalize Brand Storytelling?

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that “Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innovations—large and small—delivered as an ongoing pulse. A drumbeat.” I couldn’t agree more. But, he makes it sound so easy when it really isn’t. The next logical [...]

Youtility Book Review: Highly Recommended

Youtility Book Review: Highly Recommended

I just finished reading the book, Youtility: Why smart marketing is about Help not Hype by Jay Baer. It’s taken me about 2 months to finish it only because I’m in the process of putting the final touches on my own book. I know Jay personally. He is a good friend. Met him about 4 [...]

Is Influence The Currency Of The Social Web?

Is Influence The Currency Of The Social Web?

Saw this excellent video last night of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customer words control a brand’s story. He also said that influence is the currency of the social web. I look at it in a slightly [...]

Here’s How Your Brand Can Become a Content Organization

Here’s How Your Brand Can Become a Content Organization

Ok, I get it. The thought of your brand becoming a media company scares you. Let’s look at from a different perspective then.  One thing that ALL brands struggle with is content. The ability to create content that tells a good story and integrate it across the digital ecosystem isn’t easy. So in order to [...]

What Does Social Business Have To Do With Brand Strategy?

What Does Social Business Have To Do With Brand Strategy?

I am a litte late posting this Slideshare. I presented these slides back in March at the Dachis Group Social Business Summit. The story is pretty easy to understand. It goes like this. There is a content surplus in the market today.  There is an attention deficit among consumers.  Consumers are influential and their lives [...]