I write a lot about customer advocacy. I am kind of obsessed with it. I am also vocal about the differences between advocates and influencers and I am often criticized about how I define each. Nonetheless, ...
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The 4 Pillars of a Customer Advocacy Program
I write a lot about customer advocacy. I am kind of obsessed with it. I am also vocal about the differences between advocates and influencers and I am ...
Study Reveals Huge Investments for Social Business Initiatives; Not Just Social Media
Booz & Co. and Buddy Media just released a report titled “Campaigns to Capabilities: Social Media and Marketing” report where they surveyed managers from Fortune 100 companies and ...
Seriously, someone should write a book about social business
Sounds cheesy and I am halfway kidding; but if it’s not me, it really should be someone else. The content of the book is simple. It’s not building ...
[Study] When Social Media and the Workplace Collide
Social media in the workplace is not easy to manage. An employee’s use of social media is certainly a tricky area that employers are dealing with today. According ...
[STUDY] The Social Customer and Their Influence of Other Customers
According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information ...
Social Business, Social Brand: Completely Different yet Exactly the Same
There seems to be some confusion in the market place about the difference between a social brand and a social business. First, let’s explore the definitions. A social ...
Comcast is Solving Customer Problems but Are They Changing Their Business Model?
I am a Comcast customer. I actually love Comcast. I have their high speed internet service, cable and an HD box to compliment my wicked Sony TV. I ...
The Social Business Value Creation Model
Social Business isn’t a theory, buzz word or the “Next Big Thing”. It’s simply a natural business evolution. It’s why companies like Accenture, Deloitte, KPMG and others have ...
On 24 Oct 2011, In Social Business, Social Media Policies, Social Media Strategy, by Michael Brito, 5 Comments
Booz & Co. and Buddy Media just released a report titled “Campaigns to Capabilities: Social Media and Marketing” report where they surveyed managers from Fortune 100 companies and found that social media will become a higher ...
Sounds cheesy and I am halfway kidding; but if it’s not me, it really should be someone else. The content of the book is simple. It’s not building a case for social business. It’s not spending ...
Social media in the workplace is not easy to manage. An employee’s use of social media is certainly a tricky area that employers are dealing with today. According to a recent study by DLA Piper, one ...
According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer. This ...
There seems to be some confusion in the market place about the difference between a social brand and a social business. First, let’s explore the definitions. A social brand is any company, product, individual, politician that ...
I am a Comcast customer. I actually love Comcast. I have their high speed internet service, cable and an HD box to compliment my wicked Sony TV. I am a huge fan of On Demand and ...
Social Business isn’t a theory, buzz word or the “Next Big Thing”. It’s simply a natural business evolution. It’s why companies like Accenture, Deloitte, KPMG and others have been in business and profitable for several decades, ...
My Instagr.am
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The 4 Pillars of a Customer Advocacy Program
November 6, 2011, 2 -
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Seriously, someone should write a book about social business
October 19, 2011, 6 -
[Study] When Social Media and the Workplace Collide
October 16, 2011, 11 -
[STUDY] The Social Customer and Their Influence of Other Customers
October 9, 2011, 4 -
Comcast is Solving Customer Problems but Are They Changing Their Business Model?
September 28, 2011, 0 -
The Social Business Value Creation Model
September 25, 2011, 3
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The 4 Pillars of a Customer Advocacy Program
November 6, 2011, 2 -
-
Seriously, someone should write a book about social business
October 19, 2011, 6 -
[Study] When Social Media and the Workplace Collide
October 16, 2011, 11 -
[STUDY] The Social Customer and Their Influence of Other Customers
October 9, 2011, 4 -
Comcast is Solving Customer Problems but Are They Changing Their Business Model?
September 28, 2011, 0 -
The Social Business Value Creation Model
September 25, 2011, 3
Socal Business Book
