Both Paid and Organic Search Are Equally Important

Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website.  I completely disagree with this view. While SEO is an important component of any integrated marketing campaign, paid search must not be overlooked when implementing an online strategy.  […]

Article Marketing, Blogging or Both?

As I mentioned in a previous post, article marketing is NOT writing an effortless article (or buying one), submitting it to thousands of article directories and driving traffic to a generic page infested with Google Ad Sense.  When creating an article marketing strategy, time should be spent writing an article that has value and/or satisfies […]

New Web 2.0 Sites Arising in the Market, Similar to Digg

Thanks to Lee Odden’s post this morning, he made me aware that there are several new web 2.0 sites, similar to Digg, arising in the market place that seem to be very useful.  It’s no surprise that these sites will continue to grow at an exponential rate as Social Media dominates the online space.  Here […]

Search Engine Marketing: Bidding on Branded Terms

The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results.  While this argument may hold some ground on the surface, bidding on brand related terms enables marketers to occupy more search engine real estate and have greater control […]

Social Media Optimization (SMO): A New Marketing Phenomenon

Social Media Optimization (SMO) is a concept defined by Rohit Bhargava of Ogilvy Public Relations Worldwide.  The concept of SMO makes perfect sense with the emergence (in some cases, domination) of social media sites like myspace, digg, and youtube.  Basically, SMO is about implementing changes to a site (or blog) so that others can […]

Danny Sullivan Leaving Search Engine Watch

I just read that Danny is leaving and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog. Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies 

Great Tips to Boost Your Online Conversion Rates

I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going […]

Article Marketing Really Does Work

I have read several reviews about article marketing and how it’s not an effective marketing tool. In some cases, I would agree. Article marketing doesn’t mean writing an effortless (or half a$$) article, paying a distribution service to submit it to several hundred directories; and then driving the user to Google Adsense page.  What is […]