The Holy Grail of Social Media: Conversions or Conversations?
April 7, 2008 14 Comments

The Holy Grail of Social Media: Conversions or Conversations?

I just finished reading, “Digg is Not Social Media Marketing” and I’d have to agree that using Digg alone is not social media marketing. While this may be an important tactic in the overall scheme of things, there is much more to social media than Digg. And, It is quite apparent that many marketers spend [...]

Filed Under: Conversational Marketing, Social Media
April 6, 2008 11 Comments

New Blog Design: Tell me what you think!

The new blog is launched! Please tell me what you think and be honest. I actually designed the look and feel myself in Photoshop; and then hired the guys over at Unique Blog Designs to program it and build in the functionality. We ran into some problems with the latest version of WordPress not being [...]

Filed Under: Blogging
March 20, 2008 15 Comments

A new job, a new look; and an editorial calendar!

To my trusted friends, family and the 137 people (and I am sure there is overlap) that subscribe to my blog; I wanted to let you all know that I am in the process of having my blog redesigned by my good friends over at Unique Blog Designs. Hence, the reason I haven’t posted in [...]

Filed Under: Social Media
March 10, 2008 7 Comments

Creating Valuable Brand Advocates through Social Media

Read this eBook now – Customer Service: The Art of Listening and Engagement through Social Media – written by Brian Solis. You can download for free (PDF or Word). It’s short, sweet and gets straight to the point. One of the key takeaways was what many refer to as conversational marketing. Here is Brian’s take [...]

Filed Under: Conversational Marketing, Social Media
February 26, 2008 11 Comments

The State of Social Media Marketing is more than just Digg, links and widgets

I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing. In an awesome interview with Cameron Olthuis about the State of Social Media Marketing, he talks about achieving front page placement [...]

Filed Under: Conversational Marketing, Social Bookmarking, Social Media
Social media speaks volumes but are you listening?
December 13, 2007 9 Comments

Social media speaks volumes but are you listening?

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers. To me, this is a clear representation of how social media differs from that [...]

Filed Under: Conversational Marketing, Social Media, Viral Marketing
November 30, 2007 17 Comments

Conversational SEO: Conversations that increase your rank

It’s actually really simple if you think about it. While the term – conversational SEO – does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations with your customers. By employing the basic fundamentals of SEO (on-page optimization); whereby you use key terms that you [...]

Filed Under: Conversational Marketing
November 21, 2007 4 Comments

SocialSpark: Bridging the gap between consumers and brands

Just yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing. SocialSpark, owned by Izea – a social media marketing company – will serve as a communications platform that levels the playing field so that brands can have real time, authentic conversations with their customers and/or potential customers. It’s [...]

Filed Under: Conversational Marketing, Social Media