Social Media Blog by Michael Brito
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Hat tip to my colleague at Edelman Digital, TJ Kelly for sending this to me last week.
This will be my first of many tweetups that I am planning here in Silicon Valley. It’s great to meet other business professionals here in the valley that use Twitter; and even greater when we can help the surrounding communities at the same time (we are partnering with several non-profit organizations). The first tweetup is scheduled for July 23rd from 5:30 PM to 8:00 PM at Rosie McCann’s Irish Pub in Santana Row. Here are the details of the event. Please consider joining the community or following the Silicon Vallley Tweetup Twitter handle. I look forward to seeing you there.
Here are some random things I have learned about Twitter in the last 2 years, in no real intelligent order – completely random and off the top of my head as I sit in my hotel room in Las Vegas, gearing up for the Clio Awards.
I use Twitter for business and personal and it works for me. I am careful not to bombard those who follow me with too many marketing messages. I realize the business value of Twitter so I frequently tweet about Intel. I track my retweets and click throughs to Intel-related content and it’s relatively high; more so than search or display advertising. Volume is low but that’s fine; it’s about building trustworthy relationships.
I wrote a twitter manifesto about a year ago and I don’t necessarily think the same way I did back then; although I still follow the 80/20 rule. 80% of my tweets are conversational, [...]
I don’t know the answer to this question. My intuition tells me no and that Twitter doesn’t have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. And to clarify, maybe I should rephrase this question to be “Can Twitter really suck the life out of a brand, if a brand chooses not to participate?”
I read about it all time in Twitter and on various social media blogs; how big brands and corporate America continue to #fail at social media. There are hundreds of Monday morning quarterbacks that try and poke holes at various strategies, programs and corporate blogs; and then give their unsolicited feedback on what they (the brand) should have done. Funny thing is … that these same folks would jump at the opportunity to work for and/or consult with the very organizations they criticize, duh.
Some people want brands on twitter. Some don’t and some are not sure. And [...]
I was on twhirl this morning and saw something really awesome (I am sure this happens all the time, but it was my first).
Notice the below image; a reply from @jmacofearth (Dell), @JanetATHP (HP) and @AMDOpteronPhil (AMD) all in a row. I thought it was really cool and it got me thinking about the true nature of social media; and how competitors can follow each other, learn, share and even collaborate at times. And, maybe they aren’t even competitors. Maybe they are friends who work at competitive companies. Yeah, I like that much better.
This is not just for brands. This is for everyone who uses twitter or any other social media tool. I was a little torn and confused about an issue (which was probably only an issue in my demented mind). A few weeks ago, I wrote how Brands need to be on Twitter; which was kind of a written rebuttal to a Mashable post. Then I was bummed that we (Intel) didn’t make it on Mashable’s “Top Twitter Brands” list and expressed my concerns here.
And now, I really don’t care anymore. It was more of an ego thing that I/we/Intel didn’t make a top ten list somewhere.
Don’t get me wrong. Brands are important and the Intel Brand helps pay for my mortgage; but in social media ‘brands’ are less relevant than human beings. I recently came across this post via a comment left on Conversations Matter from Jesse Liebman. The post [...]
Ok, I am biased because I work there but c’mon. I don’t see how we didn’t make it on Mashable’s list of the “Best Twitter Brands”.
Like most brands on Twitter, we have a multitude of “faceless” Twitter accounts (example here and here) with the Intel logo that we constantly push one way messages to our followers. But more importantly, we have several notable Intel employees (Josh Bancroft, Kelly Feller, Josh Hilliker and Jeff Moriarty to name a few) that are on Twitter as well.
