A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany ...
Browsing: Social Media
A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement. One thing I hear from many clients is “how do we scale a program ...
As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have ...
Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly ...
I am super excited about today’s news from IBM. They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce. The new academic ...
Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many ...
I couldn’t have said this any better than my friend Olivier Blanchard and I highly recommend spending some time going through the slides below. It’s 51 in total but let me summarize really quickly my key ...
According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer. This ...








