Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

I have been invited to moderate a panel on social media next week in Chicago.  The panelists include marketing and sales professionals from Myspace, Bebo, Facebook and CafeMom.    I am super excited to attend the event and meet some of the panelists, especially since Andew Shue (co-founder of CafeMom) will be sitting on the panel. […]

The other day, I was involved in a rather heated, yet enlightening discussion with a dude who really hates marketing; and I don’t blame him. Here is an excerpt of one of his comments:
Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of […]

I came across this excellent resource (thanks Beth) this morning on several methodologies to measure social media.
Rachel Happe, who blogs over at the Social Organization put together this quite awesome list of metrics used to measure social media in the enterprise. This list goes beyond the common metrics used to measure the effectiveness (or not) […]

Well, personally I think that conversations are the core of social media, but don’t take my word for it. I just launched a new blog authored by several internal marketers from industry leading companies like Intel, HP, Cisco, Yahoo, Yum Brands and Cadence who think the same. The blog, titled “Conversations Matter: Bridging the Social […]

Remember G.I. Joe and those pretty awesome public service announcements, where one of the Joes would give an important safety lesson to a group of kids engaged in questionable behavior? They always ended with the famous exchange: “Now we know!” “And knowing is half the battle.” Well I say that “listening is half the battle” […]

… and maybe, just maybe you will be hitting home runs in no time.
I agreed to review this ebook back in late 2007; and I just finished it last night. Sorry it took me so long (Darren & Julie); but life has sure been hectic transitioning to a new job, computers crashing, etc. It literally took me […]

Let’s see … is social media about conversions, traffic, click though rates and sales; or is it more along the lines of conversations, authenticity, transparancy and building a sense of community? I guess it really depends on who you ask. My colleague at Intel, Bob Duffy, who works on my team came up with this […]

Last weekend my laptop crashed. When I restarted it, it said that the systems.32\hll.dll file was corrupt and that I need to reinstall it. I called Dell, they couldn’t help me. I stressed about it all night because I have some really important data there. So Sunday morning, I brought my laptop to Best Buy/Geek […]

I just finished reading, “Digg is Not Social Media Marketing” and I’d have to agree that using Digg alone is not social media marketing. While this may be an important tactic in the overall scheme of things, there is much more to social media than Digg. And, It is quite apparent that many marketers […]

To my trusted friends, family and the 137 people (and I am sure there is overlap) that subscribe to my blog; I wanted to let you all know that I am in the process of having my blog redesigned by my good friends over at Unique Blog Designs. Hence, the reason I haven’t posted in […]