Social Media Blog by Michael BritoSocial Media Blog written by Michael Brito.

I was pleasantly surprised at the turn out from today’s social networking conference in Beverly Hills 90210. I met some really cool people from a very diverse group of companies. Here is a quick recap of the speakers and you can also check out the pictures below as well:
Session 1: Travis Falstad of Electronic Arts […]

Tonight, I attended the Third Thursday: Social Media in Marketing & PR meetup at SAP in Palo Alto. Jeremiah Owyang spent about 30 minutes explaining the new Forrester Report that examines the social web, tools & collaboration, and – what I found the most astounding, the era of colonization. Here is a quick glimpse […]

After doing a little research within my own communities on LinkedIn, Facebook and Twitter, it is clear to me that this space will soon be inundated with even more social media consultants and experts. <— like we need more of those.
The same thing happened almost ten years ago with search. Take a look at […]

Kudos to my colleague and friend Kelly for emailing this article about social media and how it’s doesn’t really drive purchase decisions (press release here). This strongly conflicts with other, credible research I have examined that states the contrary. 
Bob Duffy, in an email string to Kelly and I, responds with the following:
Saying Social Media doesn’t […]

Ahh yes, the statusphere … the place where people like you and I spend the majority of our time. This is the place that determines the direction of our attention as we navigate to a multitude of different web destinations and experiences; and return informed, enlightened, distracted or possibly irritated. From a brand’s perspective, it serves as […]

I am sitting at the San Jose airport heading to NYC on a red eye. I wanted to quickly share what I will be doing on Monday to officially launch the new Intel marketing campaign, Sponsors of Tomorrow. 

To learn more about what we are doing socially for this campaign, you can check out the aggregated conversations […]

With all the chatter here, here and here about sponsored conversations, I felt that I should chime in.  First and foremost, Ted Murphy (CEO of IZEA) is a personal friend of mine and I was deeply humbled when he asked me to be on the Advisory Board of his company.  I believe in Ted, his […]

Starting a social media team? Here are some high level thoughts that you should consider before you get started. This is not a comprehensive list and there are many specific details within each of these to consider.
(1) Get Support from Senior Management
Show senior management why social media is important. Bring case studies, research and most of […]

If you read this blog, you know that I often write about and cite the work of Forrester.  I read Groundswell last year and it really helped me gain insight as to how Intel uses social media to connect with people. If you haven’t read the book, I would encourage you to do so.
I am […]

I put this video together last night; and believe me … I didn’t tell my daughter’s what to say. They have a tendency of eavesdropping on the numerous conference calls I take.

I’m bummed because I filmed this in HD; edited it Sony Vegas and rendered as HD, but it’s not allowing me to watch in high […]