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Browsing: Social Media

Does A Social Business Always Deliver the Best Customer Engagement?

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany ...

Technology That Can Help Scale A Customer Advocate Program

A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program ...

Social Media Policies in Schools Need To Be Enforced With An Iron Fist!

As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have ...

Book Review: The Science of Social By Dr. Michael Wu from Lithium

Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly ...

IBM And San Jose State University Offer Social Business Program

I am super excited about today’s news from IBM.  They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce.  The new academic ...

[REPORT] Altimeter Identifies 5 Use Cases for Social Media Management

Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many ...

Social Business Must Be A Mindset Before An Operational Model

I couldn’t have said this any better than my friend Olivier Blanchard and I highly recommend spending some time going through the slides below. It’s 51 in total but let me summarize really quickly my key ...

According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer. This ...