From Ad-Hoc Content Marketing To Full-Scale Media Company

From Ad-Hoc Content Marketing To Full-Scale Media Company

Explore Portland is kicking off later this week and I am thankful to be presenting one of the keynote sessions. I was interviewed last week by Lisa Peyton who writes for one of Oregon’s top digital marketing publications, TMMPDX. I give a sneak peak on what I will be presenting on Friday morning below. —– Interview [...]

How To Scale Social Media In Large Organizations

How To Scale Social Media In Large Organizations

Every company struggles with scaling social media, whether it’s content, measurement, analytics, technology, global expansion or unsure of how to organize teams. I often talk about how social business planning and initiatives can be a solution to many of these organizational challenges. The below eBook, created by Social CRM platform Sprinklr (and several pretty awesome [...]

Does A Social Business Always Deliver the Best Customer Engagement?

Does A Social Business Always Deliver the Best Customer Engagement?

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany and China was a bold move and that it was a great example of how Ford delivers on being [...]

Technology That Can Help Scale A Customer Advocate Program

Technology That Can Help Scale A Customer Advocate Program

A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program with hundreds of advocates?” or “what kind if technology can scale as we grow our program and increase the [...]

Social Media Policies in Schools Need To Be Enforced With An Iron Fist!

Social Media Policies in Schools Need To Be Enforced With An Iron Fist!

As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have to have openly to help educate others. It saddens me that social media can be used to provoke behavior [...]

Book Review: The Science of Social By Dr. Michael Wu from Lithium

Book Review: The Science of Social By Dr. Michael Wu from Lithium

Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly guy in high school that went to the prom without a date — I was just happy to be [...]

IBM And San Jose State University Offer Social Business Program

IBM And San Jose State University Offer Social Business Program

I am super excited about today’s news from IBM.  They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce.  The new academic program provides SJSU students with the opportunity to deepen not only their technical skills about enterprise technology but also [...]

[REPORT] Altimeter Identifies 5 Use Cases for Social Media Management

[REPORT] Altimeter Identifies 5 Use Cases for Social Media Management

Just today, Altimeter released a report, “A Strategy for Managing Social Media Proliferation.” At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many cases, not managed) within the organization. More specifically, what I found interesting are the five use cases that Altimeter [...]